ADTANK Inc. (headquarters: Taito-ku, Tokyo; CEO: Kenichi Kanno), a company providing growth support for retail DX and B2B marketing, announced that its competitive benchmarking AI search diagnostic service "Ellsig" has surpassed a cumulative total of 100 supported companies. In response, ADTANK has expanded its capacity to accept free diagnostic consultations in order to support more companies facing challenges with AI search optimization. The service provides reports that analyze whether a company is outperforming competitors in AI search results and clarify the priority next steps, thereby supporting sound decision-making in the AI era.

With the spread of search behavior through generative AI platforms such as ChatGPT, Gemini, and Claude — known as AIO (AI Engine Optimization) — the way users gather information has undergone dramatic changes. However, many companies have lacked objective means to understand how they are evaluated on AI platforms or what they are missing compared to competitors, making it difficult to prioritize specific measures. Ellsig addresses these challenges by going beyond single-company analysis to provide a unique diagnostic approach that clarifies the "next move to win" through competitive comparison. The service has now reached the milestone of 100 supported companies.

Ellsig is a diagnostic service that conducts multifaceted analysis of a company's current standing and the gap with competitors across major generative AI platforms, visualizing issues and the direction for improvement. Rather than simply presenting data, it operates as a partner supporting strategic decision-making.

Ellsig is chosen for several reasons. First, its diagnostic approach visualizes the gap not just within a company itself but against competitors. Elements that are difficult to identify by looking at one's own company alone are highlighted through comparison with competitors across major AI platforms. A key feature is the ability to see at a glance which competitors are outperforming on which evaluation criteria and where a company currently stands. Additionally, Ellsig does not stop at diagnosis but goes further to clarify "priorities" and "next steps." Based on competitive analysis, it organizes the measures that should be addressed first and their sequence, providing the basis for deciding the first step toward outperforming competitors.

Feedback from client companies includes the following. A representative from a food manufacturer stated that the differences in evaluation points compared to competitors became clear, making it easier to share internally what was lacking and useful for organizing challenges. A representative from a B2B service company noted that despite being overwhelmed by information and unsure what to prioritize, the key points and their order were organized, providing reliable material for deciding the first step. A representative from an e-commerce business said that not only the gap with competitors but also the company's missing elements and the direction for improvement were organized, and the professional content was presented in a way that made it easy to consider the next measures to implement.

AI search algorithms continue to evolve daily. ADTANK states that through Ellsig, it will help companies identify challenges and directions for improvement so they continue to be chosen in the AI era, and will work to further expand its services as a leading domestic diagnostic and support organization for AIO optimization. Free diagnostic consultations are available for companies facing challenges with AI search optimization, providing organized reports on specific gaps with competitors and priority next steps.

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  • Source: PR TIMES
  • Category: business