ADTANK Acquires HR COMPANY as Wholly Owned Subsidiary to Accelerate Business Expansion and Specialized Talent Acquisition via Roll-up M&A

ADTANK, an enterprise specializing in retail DX and marketing support (HQ: Taito-ku, Tokyo; CEO: Kenichi Kanno), announced the acquisition of 100% of the shares of HR COMPANY (https://hrcompany.co.jp/, 'HRC'), a firm focusing on HR support services, effective May 29, 2026, making it a wholly owned subsidiary.

Background and Reasons for Acquisition

ADTANK is promoting business area expansion and specialized talent acquisition via M&A as core growth strategies under its 'ADTANK Concept,' which integrates management consulting, advertising, and AI.

The core of this strategy is 'ADTURN,' a hybrid package service combining advertising and consulting, which addresses a wide range of corporate management challenges, including market expansion, recruitment enhancement, branding, and organizational problem-solving, beyond simple promotion support.

In recent years, human-related challenges have become increasingly critical for corporate growth. There is a rising need for comprehensive HR support, covering not only recruitment but also employee retention, engagement improvement, and organizational design. ADTANK has also seen an increase in consultations from existing clients regarding human resources and organizational issues, making the enhancement of expertise in the HR field an essential theme.

Against this backdrop, ADTANK concluded that acquiring HRC, which possesses high expertise and execution capability in the HR sector, would further strengthen coordination with its existing business and expand its capacity to address corporate management challenges.

HRC brings approximately 10 years of experience and track record in the HR and organizational field, offering in-depth consulting support such as 'Heat Improvement Projects' aimed at boosting engagement and organizational development, alongside recruitment support. HRC is particularly strong in execution support calculated from the resolution of management issues, rather than just proposing solutions.

Moving forward, ADTANK aims to leverage HRC's expertise and know-how group-wide to promote integrated 'HR x Marketing' support through coordination with ADTURN, while considering integration with the AI agent service 'Digibre,' which is currently under development, to foster further synergies and strengthen the business foundation.

About HR COMPANY

Company Name: HR COMPANY Representative: Ryota Takayama Business Content: HR support services Capital: 8,000,000 yen Established: November 2022 URL: https://hrcompany.co.jp/

Profile of Ryota Takayama

After graduating from Tokyo University of Science, Ryota Takayama joined the Aeon Group. In the HR department, he handled recruitment strategy, talent development, labor management, and system planning for approximately 10 years. He achieved organizational transformation, improving the company's internal ranking from 17th to 1st through engagement improvement initiatives. He subsequently founded HR COMPANY. He has faced over 1,000 career support and organizational issues, providing integrated support for recruitment, retention, and organizational development with a focus on 'increasing the heat of people and organizations.' Currently, he focuses on HR and organizational support combined with AI, implementing next-generation HR practices that drive corporate growth from within.

About ADTANK

Company Name: ADTANK Location: Yamaguchi Bldg. 7, 7F, 4-19-9 Taito, Taito-ku, 110-0016 Established: 1992 Representatives: Kenichi Kanno (CEO), Iku Iizawa (COO) Website: https://adtank.co.jp/ Business Content: Management consulting, sales promotion/DX support, digital marketing/AI utilization support, resource provision/project support, HR support/organizational management.