Adways Launches "MALOOK Recommend," an AI Solution That Predicts Manga Works for Advertising Campaigns

Adways Inc. has developed and launched "MALOOK Recommend," an AI-powered solution designed to optimize the critical decision of selecting manga works as the "advertising face" of digital promotional campaigns.

This solution utilizes the data foundation of "Agent MALOOK," an AI solution specialized for manga advertising, and serves as the first entry in the "MALOOK" series of AI solutions, which are planned to see various functional expansions in the future.

"MALOOK Recommend" is distinguished by its ability to calculate and predict the success expectation of works as "potential hits," even for titles that lack any past advertising performance or data, through its unique AI algorithm.

It provides value in the following three areas:

1. Precise Matching and Improved Advertising Performance: By scoring "acquisition trends by genre" and "appeal of art styles/content" derived from vast advertising data, it identifies works highly likely to maximize ad effectiveness.

2. Escaping Dependence on Specific Titles through "Discovery of Sleeping IPs": AI identifies works with high potential for specific segments that have not yet been promoted, supporting overall service growth.

3. Highly Accurate Prediction Even for New Launches: By calculating expectation values from subdivided proprietary knowledge, the system can identify advertising faces with high accuracy even for newly launched services without internal data.

Moving forward, Adways intends to integrate peripheral entertainment market data and sentiment analysis from social media into its knowledge base to further enhance predictive accuracy.