Adways Launches Advertising Support for Generative AI, Including "ChatGPT Ads", to Assist with Planning and Creative Production Based on Generative AI Dialogue Context

Adways Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Sho Yamada; hereinafter Adways) has established an advertising support system suitable for generative AI, including "ChatGPT Ads" provided by OpenAI, and has decided to commence asset provision on June 29, 2026. Through this initiative, we will provide new marketing support that leverages the conversational context of generative AI.

Market Background

In recent years, with the rapid spread of information gathering behavior utilizing generative AI, consumers' search experience is undergoing a major transformation. Amidst this, attention is increasingly focused on safe and effective marketing methods optimized for the new interface of dialogue with AI.

In advertising platforms integrated with generative AI, such as "ChatGPT Ads", advertisements are displayed in line with the organic response to user prompts (instructions), enabling the creation of extremely natural advertising touchpoints. Furthermore, it is characterized by ad delivery in an environment where user privacy is highly protected, as personal information such as conversation content and history is not shared with advertisers.

Adways' Value Proposition

Adways will provide end-to-end support, from account design optimized for user conversational context in generative AI advertising to maximizing advertising effectiveness, by leveraging its extensive knowledge in digital marketing and its know-how in ad operations that prioritize user experience.

Specifically, we will provide comprehensive support, including optimal strategy planning and ad creative production, to companies facing challenges in operating and planning advertising for generative AI. While ensuring advertisers' brand safety (*), we will achieve both high-quality user experience and new customer acquisition.

*Brand Safety: Efforts to protect brand value and safety by preventing advertisements from being displayed alongside inappropriate content.

Promotional Consultation and Inquiries

https://adways.net/inquiry/advertising/

The Adways Group will continue to respond promptly to market needs, deliver "What is this? Amazing! I've never seen anything like it!" to the world, and strive to realize "profit from people" by expanding the possibilities for everyone involved with our company.

About Adways Inc.

Established in 2001. Listed on the Tokyo Stock Exchange in 2006. Our purpose is to "Deliver 'What is this? Amazing! I've never seen anything like it!' to the world and realize 'profit from people' that expands everyone's possibilities." We operate businesses across various domains, including an advertising business that supports comprehensive marketing for apps and the web, an ad platform business that utilizes technology to achieve new advertising expressions and maximize ad effectiveness, a lifestyle business, and a DX business. We are expanding our business not only in Japan but also overseas, primarily in Asia.

https://adways.net