Chateraise Singapore Adopts Adyen as Payment Platform

Adyen, the global financial technology platform of choice for leading companies, announced that CHATERAISE (SINGAPORE) PTE LTD, the Singaporean subsidiary of Japanese confectionery maker Chateraise, has selected Adyen as its payment platform. Franchise owners in Singapore will be able to utilize Adyen's platform from the moment they open their stores, reducing administrative burdens and improving customer service.

Chateraise operates 895 stores in Japan and 163 stores across seven countries. In Singapore, it currently operates 37 stores, including franchises (as of May 1, 2026).

Background: Challenges in Franchise Operations Approximately 90% of Chateraise's stores are franchises. In Singapore, 34 out of 37 stores are operated by individual franchise owners. Previously, each owner contracted with local financial institutions or payment providers individually, leading to inconsistent payment methods across locations.

Why Adyen: Solving Challenges and Improving Service Initially, Adyen was introduced at a single unmanned store at Nanyang Technological University. Based on that success, the decision was made to roll it out to the remaining 36 stores.

Reducing Burden on Franchise Owners: With this implementation, new franchise owners can use Adyen from day one, eliminating the need for individual contracts. The onboarding period for payment systems will be reduced from 10 days to 3 days. Additionally, the Terminal Fleet Manager feature allows the headquarters to manage updates and troubleshooting centrally, keeping terminals secure and up-to-date without burdening store staff.

Improving Customer Convenience: Standardizing the payment platform eliminates discrepancies in available payment methods. It also allows for the analysis of preferred payment methods per store, enabling flexible customization and a stress-free payment experience.

Enhancing Service Quality through Data: Adyen’s platform integrates phone orders and in-store payment data, enabling a cross-channel understanding of customers. Using the high-performance 'S1F2' terminal, customers can be identified via card tap, allowing staff to access purchase history and provide personalized service, such as asking about previous purchases. This transforms payment from a routine transaction into an opportunity for meaningful interaction.

Comments: Masamasa Matsuoka, Director of CHATERAISE (SINGAPORE) PTE LTD, stated: "By adopting Adyen, we have established a unified payment environment across all stores in Singapore and a foundation for strategic data utilization. This streamlines operations and enhances service quality."

Adam Brownstein, Country Manager for Adyen Japan, added: "We are honored to partner with Chateraise. Simplifying complex payment infrastructure is key to their global expansion, and we are committed to supporting their journey through technology."