New blush and lip tint from "LUNA" released! "Melted Cheek Balm" and "Syrup Glow Tint" now on sale

Aekyung Industrial Co., Ltd. (Headquarters: Aekyung Tower 188 Yanghwa-ro, Mapo-gu, Seoul, Korea, President & CEO: KIM SANG JOON), a Korean makeup specialty brand "LUNA (Luna)" that it operates, will newly launch "Melted Cheek Balm," which melts into the skin like cream, and "Syrup Glow Tint," which creates plump, glossy lips with a light application.

"LUNA" has newly adopted the slogan "Every day, New Me" and is a Korean makeup brand that supports the confident expression of all aspects of oneself as they accept who they are and change. Its "Long Lasting Tip Concealer," known as Korea's "national concealer," has surpassed 11 million cumulative units sold*1 and is steadily gaining popularity in Japan.

This time, new blush and lip tints have been released. "Melted Cheek Balm" is a blush that melts into the skin like cream, creating a subtle flush of color. "Syrup Glow Tint" is a lip tint with a moist, light application that provides vibrant syrup color that lasts for a long time.

Furthermore, by using "Melted Cheek Balm" and "Syrup Glow Tint" together, you can achieve a makeup look with a unified and elegant impression.

*1 Cumulative sales of Long Lasting Tip Concealer from January 2014 to December 2025, according to our own research.

Product Overview

Melted Cheek Balm

2g / 1,700 yen (tax included)

A melted cheek balm that melts into the skin like cream.

Creates a subtle flush of color with vibrant color and a glossy finish.

It is resistant to breaking down base makeup and applies beautifully the more you layer it.

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✔ Zero Base Makeup Breakdown

Addresses concerns such as "foundation peeling when layering blush" and "the areas I've concealed breaking down."

It suppresses creasing and uneven color in base makeup caused by friction when layering blush, creating a beautiful finish.

✔ Rich Color Selection

Available in clear colors with vibrant hues and subtle colors that create a natural flush. It applies clearly the more you layer it, so you can choose the color intensity according to your mood.

✔ Multi-use Cosmetic for Lips Too

A multi-use cosmetic that can be used on lips, cheeks, and eyelids.

Achieve a tone-on-tone makeup look with a unified and elegant impression.

Product Overview

Syrup Glow Tint

4.7g / 1,900 yen (tax included)

A glow tint that shines like it's coated in sweet syrup.

With a moist and light application, it creates plump, glossy lips.

Vibrant syrup colors last beautifully for a long time.

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✔ Sweet and Shiny Syrup Glow

With a moist and pleasant application,

it creates plump, shiny lips that look like they're coated in sweet syrup.

✔ Long-lasting Formula that Keeps Color Beautiful

Vibrantly shiny lips last for a long time.

✔ Wide Color Range to Match Your Lip Color

Offers 7 colors, from subtle and calm shades to vibrant, saturated colors. By mixing colors, you can create your perfect lip makeup.

✔ Gentle on Sensitive Skin

Free from "Red No. 202," an ingredient that can be irritating and cause chapped lips, it is also recommended for sensitive skin.

About "LUNA"

Total K-Beauty Makeup Brand "Every day, New Me LUNA"

"LUNA" has newly adopted the slogan "Every day, New Me" and is a Korean makeup brand that supports the confident expression of all aspects of oneself as they accept who they are and change.

In Japan, sales began online through platforms like Qoo10 and Amazon in 2021. In 2022, the brand expanded its reach to general variety stores and drugstores nationwide, strengthening its sales in Japan. In fact, after opening in over 650 offline stores in Japan in 2022, it recorded 11,799 stores as of June 2026, expanding brand recognition in Japan.