AEON Retail will begin airing the new AEON Super! Natsu Summer Festival TV commercial "Super! Natsu Summer Festival 26" nationwide from July 14 (Tue), featuring Chocolate Planet.

The new TV commercial stars popular comedy duo Chocolate Planet. Their signature characters like "TT Brothers" and "Someone I've Never Seen," along with the new character "Choco-tto Natsu Summer Agitate Squad" to liven up AEON's summer, will appear. Dressed in colorful happi coats featuring Natsu Panda, they are energetically hyping up this year's "AEON Super! Natsu Summer Festival."

In addition, behind-the-scenes footage and interviews filled with personal anecdotes, such as Chocolate Planet's recent "super exciting" episodes and "good buddy T" stories, will be released simultaneously.

Commercial Overview

AEON Super! Natsu Summer Festival New TV Commercial "Super! Natsu Summer Festival 26" - 15 and 30 seconds

Filming Period: May 2026

Starring: Chocolate Planet

Start of Broadcast: July 14, 2026 (Tue)

Broadcast Area: Nationwide

Commercial Story

● AEON Super! Natsu Summer Festival New TV Commercial "Super! Natsu Summer Festival 26" - 15 and 30 seconds

When Chocolate Planet's popular character "TT Brothers" says "Suzu T-!", the character suddenly changes to "Someone I've Never Seen." The "Someone I've Never Seen" older brother (Nagata-san) says in rhythm, "And it's a 'pretty much' great deal-!", and the "Someone I've Never Seen" character (Matsuo-san) chimes in to hype it up, leading to the appearance of the new character "Choco-tto Natsu Summer Agitate Squad" to liven up AEON's summer. They will energetically promote the campaign.

Interview Comments

1 Please tell us your thoughts after finishing the commercial shoot.

Nagata-san: I think the base is usually one character per commercial, but it's rare to have a commercial packed with so many of our characters. It's a "real Choco-Pla festival!"

Matsuo-san: Oh! Yoisho! Let's go! (laughs)

Nagata-san: We always think of ourselves as the hype squad, so it's about time the hype squad arrived! This is it! It's a "Hype Squad Festival!"

Matsuo-san: OK! One more! Let's go!

Nagata-san: Oh! We're gonna hype it up! It's a portable shrine, a portable shrine! It's a festival where we build a portable shrine!

Matsuo-san: Yo! And then!?

Nagata-san: There's nothing else! (laughs)

Matsuo-san: It was really fun! It felt like anything goes. We'll probably regret it later, but it was fun!

2 Please tell us about your recent "super exciting" episodes.

Nagata-san: I recently bought a car called the "GR Yaris." I own 7 cars. I recently finished the break-in period for that car. They told me to break it in up to about 1000 kilometers, but I've passed that 1000 kilometers, and now I can really rev the engine, so I feel like I can go "super exciting"!

Matsuo-san: I went to Kanazawa with my family the other day. We went to the market in Kanazawa, and while we were eating some delicious-looking shrimp we bought, I was recognized. The shopkeeper said, "Actually, Mr. Nagata visited us last time too, thank you very much! We are very grateful to Mr. Nagata." For some reason, I also got a discount!

3 Please tell us about your recent "suzu T" episodes that made you sweat.

Matsuo-san: During some award competition, before that there was a recording, and I glanced into the dressing room of someone who was appearing, and it said "Baitō Kawasaki Baitō." I was "sweating" during the pre-show. (laughs) I thought Mr. Baitō was there, and I was "sweating."

Nagata-san: Recently, I was invited to a race that Yusaku Maezawa was participating in, and I participated as a related party. Everyone else was a CEO, and I was "sweating." They were all incredible CEOs, and for a comedian to be among them, I was incredibly "sweating."

4 It's been 8 years since the TT Brothers were formed, but please tell us about your recent "good buddy T" episodes.

Matsuo-san: When we travel, it's become normal to travel in Nagata-san's car. I have another job later, and the staff in the waiting room just now asked, "Shall we call a taxi?"

My manager just casually refused, saying, "No need."

Nagata-san: Hey, get in! Please take the taxi! (laughs)

Matsuo-san: I also said something like, "It's okay. I'll go in Nagata's car." So, that's normal for us now.

Nagata-san: I don't think there are any other comedy duos who travel in their partner's car, but for us, it's normal.

Matsuo-san: So now I'm the "super exciting" driver!

Nagata-san: Don't be ridiculous (laughs)

While driving, I try to be considerate and play J-POP from our youth.

Matsuo-san: So, I'm the "super exciting" driver and DJ. (laughs)

5 Please tell us about your must-buy items at AEON.

Nagata-san: Fried squid legs! They're delicious. I always buy them.

Matsuo-san: I like sekihan (red bean rice)! I love it. I don't often have a chance to buy sekihan, but at AEON, they sell sekihan in various sizes, so I think, "Should I get the big one!" I like to buy and eat it during breaks when we go to theaters inside AEON.

"AEON Super! Natsu Summer Festival" Overview

AEON Retail will hold its major summer sale, "AEON Super! Natsu Summer Festival," from July 17 (Fri) to July 26 (Sun), 2026, at approximately 380 stores including AEON and AEON STYLE, as well as online. With the theme "Omorē AEON, Summer Begins," we will offer special deals on essential items for beating the heat and enjoying summer comfortably, as well as value-for-money products for family budgets, and items for outings and small luxuries, supporting a fun, comfortable, and affordable summer.

Event Period: 10 days from July 17, 2026 (Fri) to July 26, 2026 (Sun)

Participating Stores: Approximately 380 AEON and AEON STYLE stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku regions.

Special Website: https://chirashi.otoku.aeonsquare.net/chonatsu/

Chocolate Planet Profile

Formed in January 2006. A duo consisting of Shohei Nagata and Shun Matsuo.

2014: King of Conte Runner-up, 2015: NHK Newcomer Comedy Award Winner, 2018: King of Conte 3rd Place.

They gained immense popularity with characters like "TT Brothers" and impersonations. Their YouTube channel "Chocolate Planet Channel" has over 2.49 million subscribers (as of July 2026).

They are active in various fields, including regular appearances on "Atarashii Kagi" (CX) and "THE Kamiwaza Challenge" (TBS).

End

FACT BOX

  • Source: PR TIMES
  • Category: 広告
  • Organizations: NHK / CX / TBS