Fun and Great Value Summer Big Sale "Aeon Super! Natsu Summer Festival" to be Held from July 17

Aeon Retail will hold a big summer sale, "Aeon Super! Natsu Summer Festival," starting July 17 (Fri) at approximately 380 stores including "Aeon" and "Aeon Style," as well as its online store.

In recent years, with extreme heat becoming the norm, negative perceptions of summer have spread, including increased burdens on daily life and household finances, and a reduced sense of enjoyment for summer events. Consequently, there is a growing demand for enjoyment and comfort that can be felt in everyday life.

In response to these environmental changes, the need for "experiential value to enjoy summer positively," not just heat countermeasures, is expanding. Therefore, this sale will feature comedian duo Chocolate Planet, who are highly popular and recognized across a wide range of generations, as ambassadors for the first time. Under the theme "Omorē Aeon, Hajime Natsu" (Funny Aeon, Summer Begins), the sale will include plans to make summer shopping at Aeon more enjoyable, such as a "Dream Campaign" where participants can win invitations to a "Special Event to Meet Chocolate Planet" and exclusive merchandise.

The sale aims to be an opportunity to incorporate laughter and surprise into daily life, transforming the hot summer into a "season to be enjoyed."

To support household budgets, there will be "extra volume" promotions where the price remains the same but the quantity increases, as well as "large volume" promotions such as pizzas with four times the cheese, offering satisfaction and enjoyment for everyday meals. Additionally, items like fans, functional innerwear, and bedding will be available at "half price," supporting summer needs for heat countermeasures and outings. The sale will also expand its range of "Super! Natsu Summer Festival" official character "Natsu Panda" merchandise, including T-shirts recommended for summer outings and popular seal stickers.

Furthermore, a "Limited Online Pre-Sale" will be held on "Aeon Style Online" from July 10 (Fri), offering exclusive online products and a discount coupon for almost all items at 10% off.

[Overview of "Aeon Super! Natsu Summer Festival" 2026]

Event Period: 10 days from July 17, 2026 (Fri) to July 26, 2026 (Sun)

Participating Stores: Approximately 380 "Aeon" and "Aeon Style" stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chushikoku regions.

Number of Items Handled: Approximately 1,200 items

Special Website: https://chirashi.otoku.aeonsquare.net/chonatsu/

[Example Products] *1 (Featured products are part of the promotion. Products, periods, and prices may vary by store.)

<Mori-sugi-nanda!!> "Large Volume" & "Extra Volume" Promotions Held

We offer products that will make you want to say "Mori-sugi-nanda!!" (It's too much!) with generous portions, mainly in prepared foods, and "extra volume" promotions where you can feel the value without the price changing, bringing surprise and satisfaction to your daily dining table.

● Large Volume Products (Example)

4x Cheese Teriyaki Chicken L & Potato Bacon L

July 17 (Fri) - July 20 (Mon, Holiday) / Base Price \1,380 (Tax Included \1,490.40)

A pizza that allows you to enjoy two flavors: "Rich and Umami Potato Bacon" and "Generously Topped Teriyaki Chicken." By baking with four times the usual amount of cheese, you can fully savor the cheese.

*Please purchase at the deli counter. *Quantities are limited.

Super! Natsu Summer Festival Bread Set

July 17 (Fri) - July 20 (Mon, Holiday) / Base Price \550 (Tax Included \594)

*Please purchase at the freshly baked bread counter. *Featured products are illustrative. Some stores may not carry them. *Featured products are examples.

● Extra Volume Products (Example)

Vegetables are Delicious! Horse Mackerel Nanban-su 5 pieces + 1 extra piece

July 17 (Fri) - July 20 (Mon, Holiday) / Base Price \398 (Tax Included \429.84)

8-Ingredient Seafood Futomaki (2x Salmon) 5 rolls / 3 rolls

July 17 (Fri) - July 20 (Mon, Holiday) / Base Price \648 (Tax Included \699.84) / Base Price \398 (Tax Included \429.84)

Generously Topped Sauce Yakisoba Noodles 50% Extra Volume (Noodle weight 300g + 150g extra)

July 22 (Wed) - July 28 (Tue) / Base Price \398 (Tax Included \429.84)

Chicken Teriyaki Bowl Chicken Teriyaki 1 extra piece

July 15 (Wed) - July 21 (Tue) / Base Price \398 (Tax Included \429.84)

Zaru Soba with 2 Inari Sushi 1 extra Inari

July 15 (Wed) - July 21 (Tue) / Base Price \398 (Tax Included \429.84)

Beef and Pork Mince (Frozen) 30% Extra Volume (450g + 140g extra)

<Base Price \118 per 100g> <Ingredients / Beef (Australia), Pork (Domestic)>

July 17 (Fri) - July 20 (Mon, Holiday) / Base Price \698 (Tax Included \753.84)

Yamazaki Belgian Chocolate Steamed Cake mini / Hokkaido Cheese Steamed Cake mini 1 extra piece (4+1 pieces each)

July 17 (Fri) - July 20 (Mon, Holiday) / Base Price \398 (Tax Included \429.84)

<For Heat Countermeasures & Summer Outings> Products You Want This Summer Are Too Good a Deal!!

Home Coordy USB DC Living Fan HC-KD122-W

Original Price \5,980, Half Price ➡ Base Price \2,990 (Tax Included \3,289)

July 17 (Fri) - July 26 (Sun)

A fan with a DC motor and 7 blades for a gentle breeze. Features 9-step wind speed adjustment and a 10-hour auto-off timer for peace of mind.

Topvalu Peace Fit Cool Mesh Knit <Men's> 1 Short Sleeve V-Neck 2 Sleeveless V-Neck

Original Price \980, Half Price ➡ Base Price \490 (Tax Included \539)

Period: July 17 (Fri) - July 26 (Sun)

A functional innerwear with a large mesh knit for amazing breathability.

Home Coordy Washable Breathable Topper Single 97x195x4cm

Original Price \19,800, Half Price ➡ Base Price \9,900 (Tax Included \10,890)

Improve your sleep comfort by simply layering it on your existing bedding. Its breathable structure reduces stuffiness during sleep, making it recommended for hot summer nights.

Cool Foldable Lounging Mat 50x150cm / Blue, Gray

Original Price \4,980, Half Price ➡ Base Price \2,490 (Tax Included \2,739)

A lounging mat that can be folded into a pillow-style mat or used as a floor cushion.

EASEME Dot Dobby Switch Dress <Ladies'>

Original Price \3,980, Half Price ➡ Base Price \1,990 (Tax Included \2,189)

A stylish adult resort dress perfect for summer outings, offering a cool and refreshing feel.

HITACHI Indoor Unit/Outdoor Unit Air Conditioner with Frost Wash Stainless Clean

Base Price \69,800 (Tax Included \76,780)

July 17 (Fri) - July 26 (Sun)

Equipped with "Frost Wash Light," which automatically cleans the heat exchanger before it gets heavily soiled. The stainless steel surface resists dirt, keeping the airflow path inside the air conditioner clean.

Home Coordy Reversible Ice Cold & Pile Mattress Pad Single 100x200cm / Blue, Greige

Original Price \3,980 each, \1,000 off at register ➡ Base Price \2,980 (Tax Included \3,278)

July 17 (Fri) - July 26 (Sun)

Features both a highly cooling side and a pile side, recommended for hot summer days.

CONVERSE Expandable Zipper Carry Case S Size

Original Price \13,800, 20% OFF at register ➡ Base Price \11,040 (Tax Included \12,144)

A convenient "Converse" carry case equipped with double wheels, stopper function, and expansion feature. Available in six color variations.

<Aeon Exclusive> Android Compact Projector VP-PA01BK

Base Price \7,980 (Tax Included \8,778)

A projector that allows for easy large-screen projection at home. Despite its compact size, it is multifunctional with automatic keystone correction and Bluetooth, and can project onto walls and ceilings by moving 180° forward and backward.

<Household Budget Support> Food and Daily Necessities at Great Prices!

Domestic Kuroge Wagyu Beef Uniform Price \2,000

Base Price \2,000 each (Tax Included \2,160)

July 17 (Fri) - July 20 (Mon, Holiday)

A special price offer on Kuroge Wagyu beef, perfect for replenishing stamina during summer and adding a touch of luxury to your daily life.

- Rib Kalbi for Grilling (Thawed) / - Shoulder Slice each 230g / - Chuck for Yakiniku 230g / - Offcuts 410g

Various Vegetables Uniform Price \98 (Sunny Lettuce 1 head / Corn 1 cob / Celery 1 stalk / Tomato 1 / Avocado <Peru> 1 / Topvalu Lemon You Can Eat with Skin <Chile> 1)

Base Price \98 each (Tax Included \105.84)

July 17 (Fri) - July 20 (Mon, Holiday)

Fresh, seasonal vegetables that add color to your table offered at special prices.

*Products may not be available due to weather conditions.

Hon Maguro Chutoro (Farmed, Thawed) for Sashimi <Malta, etc.>

Base Price \798 per 100g (Tax Included \861.84)

July 17 (Fri) - July 20 (Mon, Holiday)

Specially priced Hon Maguro Chutoro with melt-in-your-mouth flavor.

Topvalu Natsu Panda Soft Pack

Base Price \248 (Tax Included \272.80)

A tissue paper with a cute Natsu Panda design on the package, offering 10% more volume than usual for great value. (Available while supplies last.)

● "Aeon Shopping App Coupon Festival" Campaign: Food Products from Popular Manufacturers at "Super! Great Prices"

The "Aeon Shopping App" will offer a household support campaign distributing discount coupons for manufacturer products such as beverages and seasonings. (Prices may vary by region. Coupon usage periods differ.)

Expanding Aeon Exclusive "Natsu Panda Collaboration" Items!

1 Surfing Pattern Sleeveless T-shirt 2 Finger Heart Pattern Short Sleeve T-shirt 3 Trio Panda Pattern Short Sleeve T-shirt

Base Price \780 (Tax Included \858) *Available in the innerwear section

Fun T-shirts with unique designs like hearts and surfing, perfect for summer. These playful items will brighten your mood just by wearing them.

Pukupuku Jelly Seals Natsu Panda Various Types (3 types)

Base Price \448 (Tax Included \492.80) *Available in the stationery section

Cute puffy stickers featuring Natsu Panda have arrived. With adorable designs of Natsu Panda enjoying resorts and summer festivals, these stickers will enhance your summer mood when placed on sticker albums or smartphones! They are limited edition Natsu Summer Festival items to collect and enjoy.

Marche Bag

Base Price \980 (Tax Included \1,078) *Available in the general merchandise section

A new cute Natsu Panda print marche bag. It folds compactly for easy carrying, making it a convenient item for daily shopping or as a secondary bag when you have a lot of luggage.

Made in Japan Paper Kleenex Scottie Cooking Sheet 8m

Base Price \298 (Tax Included \327.80)

Topvalu Best Price Zipper Bag M

Base Price \268 (Tax Included \294.80)

Offers convenient kitchen items with Natsu Panda designs. (Available while supplies last.)

[About Aeon Style Online Limited Pre-Sale]

A pre-sale will be held online for early access to great deals. During this period, we will offer a wide selection of products you'll want now, such as those for summer leisure and heat countermeasures. Additionally, a coupon for 10% off will be distributed, applicable to most items including those not already on sale. (Some items are excluded.)

Pre-Sale Period: July 10, 2026 (Fri) 10:00 - July 17, 2026 (Fri) 8:59

Special Website: https://aeonretail.com/Page/p-summer-sale.aspx

<Aeon Style Online is Also Great Value During "Aeon Super! Natsu Summer Festival">

From July 17 (Fri) to July 19 (Sun, Holiday), we will hold a campaign where WAON POINT will be 10 times the basic rate. (10 WAON POINT awarded for every \200 (tax included).)

[About "Super! Haru Toku Matsuri" Campaign]

<Win a Total of 728 People!> Aeon Dream Campaign Held

A Dream Campaign where you can apply via WEB (smartphone only) by submitting receipts of \3,000 or more (tax included) or \5,000 or more (tax included) (can be combined) from Aeon Group stores during the target period. A total of 728 (Natsu Panda) winners will receive "Super! Omorē Prizes" and other items in collaboration with comedian duo Chocolate Planet.

Receipt Target Period: July 17 (Fri) - July 26 (Sun)

Application Period: July 17 (Fri) - August 9 (Sun)

Target Stores: All Aeon Group stores

<Special Website>

https://chirashi.otoku.aeonsquare.net/dream_campaign/

<Example Prizes>

*1: Products, periods, and prices may vary by store. When purchasing individual items, the fraction below the decimal point in the tax-included price will be rounded down.