AEON Retail to Open 'AEON Style Shimonotsuka' on July 28 (Tue)

AEON Retail will open 'AEON Style Shimonotsuka' (hereinafter, the store) in Yamato City, Kanagawa Prefecture on Tuesday, July 28. Centered on the concept of 'bringing the energy of the market to your daily dining table,' the store will enhance its fresh food and prepared food offerings with a lively, large-scale counter-style fresh seafood section and vegetables delivered directly from markets.

Additionally, thanks to its compact size and convenient access, the store will complement the nearby large-scale 'AEON Yamato-Tsukima Store,' enabling customers to choose based on their needs and supporting residents' lifestyles across the entire area.

The store is located approximately a 10-minute walk from 'Tsukima Station' on the Odakyu Electric Railway Enoshima Line. The surrounding area offers excellent access to central Tokyo and Yokohama, making it convenient for commuting and schooling. With abundant commercial facilities, parks, and educational institutions, it is increasingly popular among families with children. Additionally, within a 1-kilometer radius of the store, single-person households account for 40% of the population, making it a high-concentration area.

In this context, the store will serve as a convenient, neighborhood-focused supermarket offering food and daily necessities. Despite its compact size, it will provide a rich shopping experience by incorporating a large, market-like counter-style fresh seafood section, market-direct produce, and in-store prepared foods. The store aims to earn customer support through quality, deliciousness, and the joy of choosing.

【Features of AEON Style Shimonotsuka】

Fresh Seafood

AEON's largest-scale, vibrant counter-style fresh seafood section, offering everything from fresh seafood to prepared dishes.

Fresh fish and fillets sourced daily from Toyosu Market and other sources will be sold directly at the counter. Whole fish will be prepared as sashimi, sushi, grilled fish, or simmered dishes and offered as seafood prepared foods.

Vegetables

Offering vegetables and fruits delivered directly from Yokohama Market, with daily recommendations from buyers.

The store will offer a fresh and reasonably priced vegetable section. Area buyers will purchase recommended seasonal vegetables and fruits directly from Yokohama Market daily.

Meat

A wide selection of large-pack meat and marinated meat products.

The store will stock large packs of pork, chicken, and ground meat, and will offer a wide variety of convenient marinated meat products tailored for single-person and dual-income households.

Prepared Foods

Approximately 50 varieties of individually sold yakitori, tempura, and fried foods offered together in one section.

In addition to our recommended domestically produced chicken yakitori and tempura, we will sell snack skewers and fried foods in individual portions, emphasizing the fun of choosing.

Enhanced Fresh Food: Offering fresh seafood and vegetables sourced daily at competitive prices

AEON's largest-scale counter-style fresh seafood section. Offering sashimi, sushi, and seafood prepared foods.

Seasonal whole fish and recommended fresh fish and fillets, delivered daily primarily from Toyosu Market, will be offered at the counter-style fresh seafood section. Sales staff will be on hand to provide services such as filleting or butterflying upon request. Some fish from the counter will be processed into sashimi, sushi, or seafood prepared foods for sale.

The seafood prepared food section (Gyogyoen) will offer grilled fish such as hokke and mackerel, simmered plaice, fried mekajiki and mehikari, and horse mackerel fry.

Pursuing freshness in vegetables and fruits. Buyers directly purchase from Yokohama Market, offering daily recommendations.

The store will stock seasonal vegetables and fruits recommended by buyers, delivered daily from Yokohama City Central Wholesale Market. Staple vegetables for daily meals—cabbage, lettuce, broccoli—will be offered at reasonable prices. Additionally, popular and easy-to-use tomatoes and cherry tomatoes will be abundantly available.

Enhanced offerings of large-pack meat for barbecue and convenient ready-to-cook items, appealing to families with children and single-person households.

The store will stock large-pack meat and convenient marinated meat products. In particular, large packs of cost-effective pork, chicken, and ground meat, ideal for bulk purchases, will be expanded.

Additionally, the store will offer marinated meats such as bulgogi, cutlets, and spice-grilled items that can be easily cooked in a frying pan. It will also offer off-cuts of Japanese Black beef, convenient for yakiniku and stir-fries.

Product signage (POP) featuring a market-style, friendly design

To express the store's concept of 'bringing the energy of the market to your daily dining table,' the store has prepared original-designed signage (POP) to introduce product prices and features. (Example below)

Proposing 'deliciousness' and 'value for money': Enhancing in-store made prepared foods

Approximately 50 varieties offered in an individually sold prepared food section

The store will offer around 50 varieties, including yakitori skewers, tempura, snacks, and fried foods. Customers can select their preferred items one by one. Yakitori is slowly grilled in-store using domestically produced chicken, resulting in a fragrant exterior and a fluffy, juicy interior. Popular items such as negima, thigh, bonjiri, and seasonal limited menus will be abundantly available. In addition to tempura of sweet potato, pumpkin, eggplant, shrimp, and chikuwa, items such as cream croquettes, corn dogs, and frankfurters will also be sold individually.

A wide variety of freshly baked bread made in-store

The store will offer freshly baked bread daily. A wide selection will be available, including the signature 'Ham & Cheese Croissant' made with croissants, roll bread, prepared food bread, and donuts.

The store will introduce a self-service AI weighing machine※. Customers place their desired bread on a paper tray, and an AI-equipped camera automatically identifies the product type and price, issuing a label. Customers then place the bread in a provided plastic bag, attach the label, and pay at the food checkout.

※First introduction in Kanagawa Prefecture. The second store nationwide after AEON Style Tsudanuma South.

Offering bento boxes featuring 'grilling' to significantly enhance juiciness and aroma

The store will offer bento boxes grilled with a burner at the final stage of production. Grilling melts the fat, creating a fragrant flavor, such as in 'Char Siu Rice Bowl' and 'Unagi Tamago Rice Bowl' featuring eel and tamagoyaki.

＜Environmental and Social Contribution Initiatives＞

The 'AEON Happy Yellow Receipt Campaign' is an initiative to support local volunteer groups together with customers. On the 11th of each month, customers can deposit their yellow receipts into a box supporting their chosen group. AEON will then donate goods equivalent to 1% of the total purchase amount on the receipts to that group. The store will also support local groups through this campaign.

【Store Overview: AEON Style Shimonotsuka】

Name: AEON Style Shimonotsuka

Location: 2776-10 Shimonotsuka, Yamato City, Kanagawa Prefecture

Store Manager: Kenta Morii (Mori Kenta)

Opening Date: Tuesday, July 28, 2026

Site Area: Approximately 3,431㎡

Sales Area: Approximately 1,474㎡

Business Hours: 9:00–21:00

Parking Capacity: 51 vehicles

Building Structure: Two-story building (second floor is parking)

※All images in this release are for illustrative purposes only.