AGBIOTECH Inc. began selling its new product, 'Homare Brown Rice Porridge,' on May 13, 2026, using carefully selected kelp dashi and brown rice. The company, which previously sold 'Homare' brown rice packs, has expanded its lineup with this porridge. Supervised by Chef Shohei Noguchi of the Michelin-starred 'Kyoto Ito' in Kyoto, the product offers a deep flavor that can be enjoyed daily. It uses Okayama-grown 'Kinumusume' rice, which has received top 'Special A' ratings for 10 consecutive years, and Hidaka kelp for the dashi, with no additives. It can be enjoyed hot or as a cold porridge, making it suitable for summer nutrition. Furthermore, it has received the highest three-star rating in the Ministry of Agriculture, Forestry and Fisheries' 'visualization' program for reducing environmental impact, recognizing its contribution to greenhouse gas reduction.
FACT BOX
- Source: PR TIMES
- Category: product_launch