JX Metals Launches Recruitment Rebranding Centered on Candidate Experience (CX)

Ageha Inc. (Chuo-ku, Tokyo; President & CEO: Takehiro Minato; Securities Code: 9330), a provider of corporate branding support, has partnered with JX Metals Corporation (Minato-ku, Tokyo; President & CEO: Yoichi Hayashi) to support their recruitment rebranding efforts. Centered on a new recruitment website, the initiative promotes the redefinition of desired candidate profiles and the redesign of the candidate experience (CX). By developing the message "The Starting Point of Change" (ヘンカのキテン), Ageha has contributed to building a recruitment communication foundation that consistently conveys a commitment to future challenges.

For details on the support project, please visit: ⇒ https://www.ageha.tv/works/jx-nmm/

Recruitment PR Rebranding Following Philosophy Formulation

JX Metals is transitioning from an "equipment industry-type company" to a "technology-based company," with semiconductor materials and information communication materials at the core of its growth strategy. While the company's direction became clear with its listing on the Tokyo Stock Exchange Prime Market and the formulation of its group philosophy, there was a challenge in fully communicating these changes through recruitment PR. Especially amidst intensifying competition for technical talent, it was necessary to deliver messages more effectively to individuals who resonate with the future JX Metals aims for.

Branding Designed Around Candidate Experience (CX)

Ageha analyzed JX Metals' recruitment challenges through in-depth exploration of management and HR strategies, proprietary research, and site visits. Based on this, Ageha provided support centered on the "candidate experience (CX)," connecting the entire process from awareness to offer acceptance. Focusing on the recruitment website, they redesigned each touchpoint, including briefing materials, videos, and offer letters, from the candidate's perspective. The desired candidate profile was defined as "people who become the starting point of change," leading to the development of the recruitment website's key message, "The Starting Point of Change" (ヘンカのキテン).

Building a Consistent Recruitment Communication Foundation

A consistent foundation has been established, supporting all future recruitment activities, where various touchpoints, such as the recruitment website, work in concert under the same candidate profile and message. The UI (User Interface) of the recruitment website, in particular, has been highly praised internally for capturing the mindset of technical students who prefer efficient information gathering and stimulating intellectual curiosity. This has materialized a recruitment rebranding that allows students to deepen their resonance without confusion.

▼ Details of Support Provided to JX Metals

In this project, our company provided the following support:

1) Recruitment Rebranding Strategy Formulation

Based on JX Metals' management strategy, HR strategy, and group philosophy, we translated the direction of corporate transformation into recruitment communication. We defined the desired candidate profile as "people who become the starting point of change" and designed the core concept for the recruitment brand.

2) Recruitment Website Construction and Content Production

We conducted information design, copy development, and various content production centered on the recruitment website to deepen understanding of jobs and the company. We supported the creation of a structure that allows technical students to reach necessary information through a short user journey.

3) Candidate Experience (CX) Design

We rebuilt touchpoints throughout the entire recruitment process, from the recruitment website and briefing materials to post-offer offer letters, with a consistent tone. We designed communication that supports not only awareness expansion but also the final decision to join the company.

Specific details of the project are introduced in the following article content. Please take a look.

〈Recruitment Rebranding to Recruit Talent Who Become "The Starting Point of Change" Amidst Evolving Business Environment〉

⇒ https://www.ageha.tv/works/jx-nmm/

【Inquiries for Corporate Branding】

Ageha Inc. provides comprehensive support to clients in a wide range of areas, including corporate branding, marketing communication (external information dissemination), internal branding (talent retention), recruitment branding (talent acquisition), and digital marketing (customer acquisition). Furthermore, based on thorough issue identification, we value a "comprehensive support approach" from strategy formulation to creative development, customer experience, and philosophy penetration. If you have concerns about branding or marketing, please feel free to contact us through the following form: ⇒ https://www.ageha.tv/contact/

【Company Overview】

Company Name: Ageha Inc.

Market: Tokyo Stock Exchange Growth Market / Nagoya Stock Exchange NEXT Market (Securities Code: 9330)

Capital: 284.1 million yen (As of September 30, 2025)

Location: 3F, Hatchobori Tosei Building III, 2-12-7 Hatchobori, Chuo-ku, Tokyo 104-0032

Established: August 2001

Representative: Takehiro Minato, President & CEO

Mission: To passionately and joyfully energize the Japanese business scene by supporting the branding of as many companies as possible!

Business Activities: Comprehensive branding support

Support Areas: Corporate Branding / Purpose Branding / Internal Branding / External Branding / Sustainability Branding / Recruitment Branding / Product, Goods, and Service Branding, etc.

We will support you as a partner capable of providing integrated solutions from branding consultation and creative development to solutions.

URL: https://www.ageha.tv/

【Contact for Inquiries Regarding This Matter】

Ageha Inc. Public Relations Department

TEL: 03-6280-3336 Email: [email protected]