Agoda Announces Popular Activities for Inbound Travelers in the First Half of 2026

Agoda Company Pte. Ltd. (Headquarters: Singapore, CEO: Omri Morgenshtern), which operates the digital travel platform Agoda, has announced a ranking of popular activities for inbound travelers based on activity booking data in Asia for the first half of 2026.

According to Agoda's booking data, Tokyo Disney Resort was the most booked activity by inbound travelers in the first half of 2026.

Across Asia, Hong Kong Disneyland was the most booked activity. These results show that not only the destination itself, but also the activities and experiential value that can be enjoyed at the destination are important factors in travel planning for travelers. Theme parks, in particular, showed their presence as a popular category in the first half of 2026.

Top 3 Popular Activities for Inbound Travelers in the First Half of 2026

1. Tokyo Disney Resort (Tokyo)

2. Sanrio Puroland (Tokyo)

3. Osaka Amazing Pass (Osaka)

Tokyo Disney Resort continues to be highly popular as a leading entertainment facility in Japan where visitors can enjoy attractions, entertainment, gourmet food, and seasonal events throughout the day.

Sanrio Puroland has gained support from many inbound travelers as an indoor theme park where they can experience Japan's globally popular character culture.

The Osaka Amazing Pass is popular as a convenient tourist pass in Osaka, one of Japan's leading tourist destinations, offering admission to multiple tourist facilities in the city as well as transportation.

These results suggest that inbound travelers are seeking memorable entertainment experiences along with convenient tourist experiences that allow them to efficiently enjoy major cities.

Top 3 Popular Activities in Asia in the First Half of 2026

1. Hong Kong Disneyland (Hong Kong)

2. Sun World Fansipan Legend (Sapa, Vietnam)

3. Aquaria KLCC (Kuala Lumpur, Malaysia)

The ranking for Asia as a whole shows the diversity of experiences travelers are seeking. Hong Kong Disneyland maintains high popularity as an international theme park supported by a wide range of travelers, especially families.

Sun World Fansipan Legend in Sapa, Vietnam, is attracting attention as an activity that allows visitors to enjoy the majestic natural scenery unique to Sapa, one of Vietnam's leading highland resort areas, along with a cable car experience to the highest peak in the Indochinese Peninsula.

Aquaria KLCC in Kuala Lumpur is popular as an urban leisure facility and offers travelers an impressive experience of encountering marine life. These results indicate that travelers in Asia are seeking activities that allow them to experience the unique charms of their respective destinations, including theme parks, natural landscapes, and urban leisure facilities.

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Masakazu Ikagai (President, Agoda International Japan)

These data clearly show that travelers are increasingly prioritizing the experience itself when choosing a travel destination. The high rankings of Tokyo Disney Resort, Sanrio Puroland, and Hong Kong Disneyland indicate that theme parks are a major purpose of travel. On the other hand, tourist passes like the Osaka Amazing Pass, attractions offering natural scenery, and urban leisure facilities are also highly popular. It can be said that travelers are planning their trips around activities that allow them to fully experience the unique attractions of each destination. Agoda offers a wide variety of activities and travel products to help travelers find the perfect experience for their next trip.

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In addition to accommodations and flights, Agoda also offers bookings for activities worldwide. By booking activities before your trip, you can plan your itinerary more smoothly and enhance your travel experience.

About the Data

This data is based on activity booking data made through Agoda from January 1, 2026, to June 15, 2026.

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About Agoda®

Agoda offers great deals on over 6 million hotels and vacation rentals, as well as flights and activities worldwide. Agoda's website Agoda.com and mobile app are available in 39 languages, and customer support is available 24/7, 365 days a year.

A subsidiary of Booking Holdings (NasDaq BKNG), Agoda is operated by over 7,000 employees at 26 offices worldwide, with its Asia headquarters, and is committed to developing and providing more convenient travel booking services using industry-leading technology.

Website: https://www.agoda.com/