[Ahrefs × GMO TECH Joint Webinar] Analyzing 40,000 AI Answers: The "Grammar of Recommendation" for Brands Chosen in AI Search Revealed at July 23 Webinar

Ahrefs Pte. Ltd. (Headquarters: Singapore) will co-host a webinar with GMO TECH Inc. titled "How Brands Are Recommended in AI Search" on July 23, 2026, from 13:00 to 14:00.

As a commemorative event for Takuma Nakahara, Executive Officer at GMO TECH and newly appointed Ahrefs Official Ambassador, the results of analyzing 41,264 AI answers using Brand Radar x MCP x AI will be fully disclosed, explaining strategies and roadmaps for brands to be recommended in AI search.

Commemorative Webinar for Takuma Nakahara, Executive Officer at GMO TECH and Ahrefs Official Ambassador

Click here to register for the webinar

New Challenges in the Age of AI Search: From "Rank 1" to "Inclusion in Recommendation Lists"

AI search engines such as ChatGPT, Google AI Mode, and Perplexity are beginning to penetrate how consumers select brands. While the primary goal in traditional SEO was to "achieve the number 1 spot in search results," AI search is shifting towards a structure where multiple brands are recommended in parallel within an answer.

According to Nakahara's analysis, AI recommends an average of 4.15 brands per question. A shift in strategy is required from aiming for "the single strongest one" to designing for "inclusion in AI's recommendation list."

However, the criteria and context by which AI recommends brands have remained a black box. This webinar will systematically unravel this "grammar of recommendation" from 41,264 data points using a unique analysis method combining Ahrefs' Brand Radar and MCP server.

5 Insights You Will Gain from the Webinar

How Brands Get Recommended: The overall mechanism for brand selection, revealed through the analysis of 41,264 cases.

Strategy for "Inclusion" Over "Rank 1": AI recommends an average of 4.15 brands in parallel per question. Winning strategies under this premise.

How to Create Recommendation "Axes": The key is the concept of "use-case specialization × feature specialization." Feature specialization is the core axis that runs through all patterns.

Differences Between ChatGPT and Google AI Mode: ChatGPT is focus-oriented (average 3.83 axes), while Google AI Mode is multi-axis comprehensive (average 4.58 axes).

Actionable LLMO Roadmap for Your Company: Concrete action plans for short, medium, and long term.

Click here to register for the webinar

Comments from the Organizer

"The rise of AI search is fundamentally changing the process by which brands are discovered by consumers. Mr. Nakahara has analyzed as many as 41,264 AI answers by combining Ahrefs' Brand Radar and MCP server, systematizing the 'grammar' by which AI recommends brands. This is valuable insight not only for SEO professionals but for everyone involved in corporate strategy and brand strategy. We are very pleased to be able to deliver this knowledge together with Mr. Nakahara, an Ahrefs Official Ambassador."

Takashi Kawarada, Head of Marketing, Japan, Ahrefs

Speaker Profiles

【Ahrefs Official Ambassador】 Takuma Nakahara

An SEO and marketing strategist with 16 years of practical experience and a track record of supporting over 200 companies. Currently serves as Executive Officer at GMO TECH Inc., overseeing end-to-end SEO strategies from the ground level to management as Head of the Algorithm Research Lab. His philosophy is to not only analyze search data but also to understand user intent and behavior beyond it, leading to business growth.

▼ Key Achievements and Activities

【Development】Involved in the development of "tami-co," an SEO analysis tool that has received high praise.

【Speaking Engagements】Presented at AMA Conference for 3 consecutive years. In 2025, will also speak at FOUND CONF and AI BB TOKYO 2025.

【Information Dissemination】Disseminates the latest SEO information through his own media "WEB Shuukaku Lab byGMO" and YouTube channel.

【Media Coverage】Numerous interviews with newspapers and web media, providing expert comments on SEO.

Takashi (TAKA) Kawarada | Head of Marketing, Japan, Ahrefs Pte. Ltd.

Resided in Israel for over 20 years, leading localization and marketing efforts for the Japanese market at Waze (Google), Wix, and monday.com. Assumed the role of Head of Marketing, Japan at Ahrefs in August 2024, driving brand awareness and marketing expansion in the Japanese market.

About GMO TECH Inc.

GMO TECH Inc. is a technology company that supports corporate sales growth and operational efficiency using AI and SaaS. In addition to providing customer acquisition support services in the SEO, MEO, and AI marketing fields, including the DX SaaS for store promotion "MEO Dash! byGMO," the company also supports operational efficiency through the real estate DX SaaS "GMO Chintai DX," and operates in affiliate advertising, internet media, and payment services.

With its unique AI technology and in-house developed products as strengths, the company promotes the creation of systems where AI can continuously provide value in business operations, supporting companies' digital utilization and sustainable growth.

Ahrefs Company Overview

Ahrefs (Ahrefs) supports data-driven marketing strategies with proprietary crawlers and high-precision data technology.

Ahrefs Pte. Ltd. collects and analyzes accurate and up-to-date marketing data using its proprietary large-scale web crawler and data technology. Centered on SEO analysis, the company develops and provides "Ahrefs," an all-in-one marketing tool that covers AI search analysis, AI content creation, web traffic analysis, social media post management, and more. Furthermore, in recent years, Ahrefs has also launched "Letaido," an interactive AI workspace that redefines SEO common sense by integrating Ahrefs' vast data with expert SEO skills.

Used by users in over 180 countries worldwide, Ahrefs supports the planning and execution of effective data-based marketing measures, from competitor analysis to content strategy.

Company Name: Ahrefs Pte. Ltd.

Headquarters Location: Marina One East Tower, 7 Straits View, #08-02, Singapore

Representative: Dmitry Gerasimenko

Ahrefs Official Website: https://ahrefs.com/ja

Letaido Official Website: https://letaido.com/ja/