Birth of a New "Milk Mist": Hair Milk Transformed into Nano-Mist | Straine "Straight Hair Mist" Pre-sale Begins June 25

Straine, a hair care brand developed by Ai Robotics, Inc., is introducing "Straight Hair Mist," an innovative "milk mist" created by transforming hair milk into a nano-level mist using the proprietary "Crash Mist" process. The product will be available in variety stores starting June 25, 2026, followed by a phased release in drugstores nationwide beginning in August.

A New "Milk Mist" Concept

Straine is a brand specialized in "straightening formulas" scientifically derived by focusing on the internal structure of the hair. This new high-penetration leave-in treatment offers the moisturizing benefits of hair milk without the difficulty of application associated with traditional milk products. The "Crash Mist" process subjects the hair milk to pressure, micronizing it to the nano level. This allows for even application across the hair, minimizing stickiness and heavy buildup. Using it before blow-drying provides hydration, protects against heat and UV-induced dryness, and smooths hair to the tips.

The product also features the brand's signature "Triple Straight Formula." This repairs hair, locks in moisture, and protects it from external factors like humidity and dryness, leading to a silk-straight texture with natural shine. The light texture ensures a voluminous, airy finish.

Product Overview - Name: Straight Hair Mist - Price: 1,980 yen (tax included) - Volume: 200mL - Release Date: Phased release starting August 1, 2026 (Pre-sale at variety stores from June 25) - Sales Channels: Variety stores, drugstores, e-commerce malls - Directions: Spray 5-10cm from hair. Apply an appropriate amount to mid-lengths and ends of towel-dried hair after shampooing, and work in with fingers.

Key Features 01 | Proprietary "Crash Mist" process: Micronizes milk to the nano level for deep, even penetration. 02 | "Triple Straight Formula": Includes essential amino acids, Tostear®, and dimaleic acid for internal repair; 7 types of keratin for silk-like texture; and ceramide and Sacran® for moisture barrier formation. 03 | "Berry Blossom" scent: A sophisticated adult scent blending juicy fruits and floral notes, reminiscent of a salon visit.