Hakuhodo Joins the AICX Association as a Member Company

The AICX Association (Tokyo, Representative Directors: Shin Oguri / Kensuke Ozawa) is pleased to announce that Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo; President: Kenji Nagura) has joined the association, sharing its vision for the social implementation of AI agents and the optimization of customer experiences.

About the AICX Association: With the mission of "Transcending divisions, transforming experiences," the AICX Association aims to realize new customer experiences created by humans and AI working together. Its activities are structured into three main areas: Learning (AICX Forum), Networking (AI Agent Day), and Co-creation (developing guidelines and proofs of concept).

Background and Comments: Kyosuke Doi, General Manager of the Data Platform Promotion Department at Hakuhodo, stated that as the use of generative AI and AI agents progresses, companies are required to adopt an "AI-Ready" approach that transforms their operations, data, and organizational structures, rather than just using AI as a standalone tool. Hakuhodo intends to contribute to the realization of new customer experiences in the AI era by leveraging its expertise in consumer-centric marketing and customer experience design.