Fixed-price ad video production starting from ¥98,000 per month. "HANERU" by AI video team trained on popular national TV programs launched

Aileap Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryunosuke Ito), which handles AI video production and generative AI utilization support, launched its fixed-price AI ad creative production service "HANERU" on July 3, 2026 (Fri).

A team that continuously produces AI videos for popular national TV programs will plan and produce ad videos and banners at a fixed price starting from ¥98,000 per month (excluding tax). It achieves the "mass production and rapid verification" required for short video ads, along with broadcast-quality finishing.

To commemorate the launch, a campaign offering the first month at 50% off for all plans and free production of one sample video will be held.

Fixed-price AI Ad Creative Production Service "HANERU"

Background: Rapid growth of the video ad market and advertisers' "dilemma of mass production"

According to a survey by CyberAgent, the domestic video ad market is expected to reach ¥885.5 billion in 2025 (122.2% year-on-year), with vertical video ads growing rapidly to ¥204.9 billion (155.9% year-on-year). The overall market is projected to expand to approximately ¥1.6 trillion by 2029, making video ads no longer just for large corporations but a standard tool for all advertisers. (Source: CyberAgent, Inc. "2025 Domestic Video Advertising Market Survey")

On the other hand, to achieve results with short video ads, a rapid cycle of "creating multiple patterns, observing distribution data, and recreating" is essential. Traditional video production often assumes per-item estimates, long delivery times, and high unit prices. For advertisers in D2C (cosmetics, health foods, etc.), the inability to "continuously produce the number of videos required for verification" has been a bottleneck for growth.

What is "HANERU": Quickly arrive at "jumping" ads

HANERU is a collaborative creative service that provides AI-powered ad video and banner production on a fixed monthly subscription basis. By combining the production speed of generative AI with the quality control of an AI video team trained on popular national TV programs, it achieves ad production that is "fast, produces a lot, and doesn't miss the mark."

[Service Flow]

Hearing: Organize product, target, and appeal points

Planning and Storyboard Proposal: Propose multiple patterns tailored to the distribution platform, and produce after approval

AI Production x Professional Finishing: Delivered with narration, BGM, and subtitles included

Verification and Improvement: Reflect results in the next month's creative based on distribution performance

HANERU's Service Flow: Monthly cycle from planning to verification on a fixed monthly fee

[Examples of Production Styles]: TV commercial style (branding/trust building); Anime/illustration style (service explanation/for younger audiences); UGC style (word-of-mouth appeal/for social media ads); Motion graphics (feature explanation/numerical appeal), etc. Styles are examples, and the optimal expression will be proposed according to the product and appeal content. Supports all aspect ratios (vertical 9:16, horizontal 16:9, square 1:1) and is produced to match major distribution platforms such as TikTok, Instagram, and YouTube.

Examples of Production Styles: TV commercial style / Anime/illustration style / UGC style / Motion graphics, etc.

Pricing Plans (all excluding tax)

- Ume (Plum) Lite: ¥98,000/month | 2 videos + 4 banners | Revisions: 1 storyboard, 1 video

- Take (Bamboo) Growth: ¥240,000/month | 6 videos + 10 banners | Revisions: 2 storyboards, 1 video | Monthly review meeting, priority delivery

- Matsu (Pine) Scale: ¥460,000/month | 12 videos + 20 banners | Revisions: 2 storyboards, 2 videos | Monthly review meeting, highest delivery priority

*All plans include planning, storyboard approval, narration, BGM, subtitles, and broadcast-quality finishing. *AI generation is included in the video, image, and audio of the produced items. *Prices and content are as of July 3, 2026 (Fri). *Consultations and progress updates are accepted at any time, regardless of the plan.

Pricing Plans: Three plans: Ume, Take, and Matsu (all excluding tax)

Launch Commemorative Campaign

- First month 50% off for all plans (for new applications. Example: Take Growth ¥240,000 -> ¥120,000 for the first month)

- One free sample video: Produce one sample video of your company's product for free before signing up.

- 15-minute free consultation: We are accepting consultations on how to start and improve video advertising.

*Each campaign may end without notice once the number of available slots is reached.

Details and Application: https://haneru.ai

Launch Commemoration: First month 50% off for all plans, one free sample video, 15-minute free consultation

Three Features of HANERU

Feature 1: AI video team trained on popular national TV programs

The production team has been continuously responsible for AI video production on popular national TV programs. The quality checks required for broadcast are applied directly to ad creatives. Furthermore, the team's self-operated AI-generated social media content has accumulated over 150,000 followers and over 100 million total views, feeding insights from "viewable AI content" back into production.

Feature 2: Fixed monthly fee for both videos and banners. Mass production system that doesn't stop verification

All plans include both videos and banners, allowing for continuous creative testing without additional estimates. Planning, storyboard approval, revision handling, narration, BGM, subtitles, and broadcast-quality finishing are all included in the monthly fee.

Feature 3: Collaborative approach, not just "produce and finish"

Consultations and progress communication are available at any time, regardless of the plan. Higher-tier plans include monthly review meetings to align deliverables and distribution results, and to co-design the production policy for the following month. The production flow, which considers the Pharmaceutical and Medical Device Act and the Premiums and Representations Act, also includes parallel risk checks for advertising expressions.

Client-exclusive progress management screen: Production requests, status checks, and revision requests can be made at any time.

Representative's Comment

Ryunosuke Ito, Representative Director, Aileap Inc.

"After being involved in advertising at LINE Yahoo, I went independent in AI video production and have continued to create AI videos on TV program sets. Through this, I became convinced that the true value of AI is not in 'being able to create cheaply,' but in 'being able to increase the number of trials.' HANERU provides an environment where advertisers can continue to conduct verification while maintaining the quality standards honed in television. We will run together on the shortest path to 'jumping' ads."

Future Outlook

Initially, we will focus on the D2C domain, including cosmetics and health foods, and after accumulating industry-specific expertise, we will gradually expand our scope of services. We will also promptly incorporate rapidly evolving generative AI into our production workflow, and aim to standardize ad production by enhancing "speed, volume, quality, and peace of mind" through improved progress management and verification support on a client-exclusive platform.

Arrive at "jumping" ads at the fastest speed. HANERU for AI Ad Creatives

Company Overview

Company Name: Aileap Inc. / Representative: Representative Director Ryunosuke Ito / Established: March 2026 / Location: Wind Ebisu Bldg. 8F, 2-4-8 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021 / Business Activities: AI video production, operation of AI ad creative "HANERU", generative AI utilization support/training, AI application development

Corporate Site: https://aileap.co.jp

Service Site: https://haneru.ai

Inquiries regarding this matter

Aileap Inc. Public Relations: Ryunosuke Ito / E-mail: [email protected]