Rasukoi Inc. (Isaac Group, Head office: Shibuya-ku, Tokyo; CEO: Kosei Yamaguchi), which operates the matching app 'Rasukoi' for mature adults, signed a 'Partnership Agreement on the Promotion of Appropriate Use of Matching Apps' with Kanagawa Prefecture on May 22, 2026.
Rasukoi is the first middle-aged-focused matching app to sign a partnership agreement with the Kanagawa Prefecture marriage support project, 'Koi-Kana! Project.' Through this partnership, Rasukoi will provide marriage counseling by official advisors for women and a 50% discount coupon for the first month's subscription fee for men, specifically for applicants of marriage hunting events hosted by Kanagawa Prefecture who wish to receive these benefits.
Rasukoi's Initiatives for Partnerships with Local Governments
Rasukoi has been building a structure for partnerships with local governments and public institutions to create safe and secure meeting spaces for the mature generation. Following the acquisition of IMS certification (Internet-based Marriage Introduction Service Certification System) in March 2026, the company established the 'Lifetime Activity and Partner Formation Support Desk' for local governments and businesses nationwide, creating a framework to support the formation of partnerships for the middle-aged and senior generations in local regions.
The partnership agreement with Kanagawa Prefecture is the first full-scale collaboration between Rasukoi and a local government since the opening of this desk.
Background of the Agreement
Kanagawa Prefecture has a total population of approximately 9.22 million, with 2.34 million people over the age of 65, meaning more than one in four citizens is elderly, bringing the aging rate to 26.0%. For mature generations facing life milestones—such as those recovering from separation or bereavement, or those who have finished child-rearing—the need for safe and secure spaces to meet is increasing.
A survey conducted by the Rasukoi/Raskon Research Institute in 2025 showed that 87.6% of respondents agreed that 'love extends healthy life expectancy.' Another survey revealed that 88.7% of people in their 60s see themselves as 'active,' and about 90% believe that 'love has a positive impact on work,' suggesting that love in the middle-aged and senior generation contributes not only to personal physical and mental health but also to social vitality.
By providing a safe and secure meeting place as a middle-aged-focused matching app, Rasukoi presents a new option for Kanagawa Prefecture's marriage support business.
Overview and Specific Initiatives of the Partnership
[Agreement Name] Partnership Agreement on the Promotion of Appropriate Use of Matching Apps [Execution Date] May 22, 2026 (Friday) [Partner] Kanagawa Prefecture
- Publishing a page on the 'Koi-Kana! Site' introducing the safety measures implemented by Rasukoi - Providing unique benefits from Rasukoi to applicants of marriage hunting events hosted by Kanagawa Prefecture
### Benefits Provided by Rasukoi
- For Women: Marriage hunting lecture by a Rasukoi official advisor An advisor who has supported many men and women in their marriage hunting journey will give a lecture on perspectives essential for the middle-aged generation and how to proceed with safe and secure encounters using matching apps.
- For Men: 50% off coupon for the first month's usage fee Issuing a coupon that allows the use of paid features for 50% off in the first month. This provides an accessible entrance for middle-aged men who are beginners to matching apps to try it out easily.
Comment from Kosei Yamaguchi, CEO of Rasukoi Inc.
'Meetings for the mature generation, who have accumulated life experience, do not follow the same path as those for younger generations. Rasukoi has been chosen by people over 40 as a space that embraces their individual backgrounds—such as divorce, bereavement, or starting anew after finishing child-rearing. By joining the Koi-Kana! Project as a matching app focused on the middle-aged, we hope to provide safe and secure options for the mature generation in Kanagawa Prefecture. We are committed to sincerely supporting the 'last love of life' for everyone in Kanagawa Prefecture.'
FACT BOX
- Source: PR TIMES
- Category: Partnership