[Kick-off for Middle-aged Love!] 51.2% of Middle-aged Daters Want to Watch Japan National Soccer Team Matches with Someone Special; Only 1 in 10 Has Plans to Do So

Lasukoi Co., Ltd. (part of the Isaac Group, based in Shibuya, Tokyo; CEO: Kosei Yamaguchi), which operates the matching app 'Lasukoi' for individuals connecting through life experience, conducted a survey in June 2026 among 516 users aged 40 and over regarding dating habits of middle-aged and senior generations, ahead of the soccer national team season.

The survey found that while 51.2% of people over 40 want to watch Japan national soccer team matches with someone of interest or a partner, only 11.0% actually have plans to do so. Furthermore, 67.6% stated they would prefer to 'watch comfortably at home together,' showing a preference for relaxed, pressure-free date experiences.

Survey Results (Details)

[1] 51.2% of Middle-aged Daters Want to 'Watch with Someone Special'; Men Lead the Way When asked if they would like to watch national team matches with a partner or someone of interest, 22.5% said they 'definitely want to' and 28.7% said they 'would like to,' totaling 51.2% with a positive outlook. Men were more likely to express this desire compared to women.

[2] Despite the Desire, Only 1 in 10 Has Someone to Watch With Among those who expressed a desire to watch together, only 11.0% actually have plans to watch with someone of interest or a partner. About half (48.9%) responded that they 'plan to watch alone,' highlighting a gap between the desire to watch and the presence of someone to watch with.

[3] 67.6% Prefer to 'Watch Comfortably at Home Together,' Aiming for Relaxed Dates When asked about preferred ways to watch, 67.6% opted for 'watch comfortably at home together,' the highest response. This indicates that participants value spending time with a trusted partner over glamorous outings.