AI Avatar 'PITALIy' Launches 'Gacha Function' for Interactive Campaigns

AIVy Inc. (Headquarters: Tokyo; CEO: Takuto Murakami) has announced the launch of a 'Gacha function' that allows users to enjoy lottery results, rewards, and diagnosis results through interaction with an AI avatar.

Function Overview This feature enables the AI avatar 'PITALIy' to display gacha results and rewards triggered by conversation. The AI avatar speaks naturally to users and can display the following based on conversation content or achievement of conditions:

- Coupons and giveaway applications - Exclusive content and diagnosis results - Product recommendations and LINE registration rewards

On websites and campaign pages, users can understand products and brands while having fun, allowing businesses to design experiences that lead to next actions such as LINE registration, campaign entry, purchase, revisits, and social media sharing.

Background of Development On websites and campaign pages, designing experiences to suppress visitor bounce rates and encourage brand discovery through enjoyment is more important than ever. Conventional measures centered on banners and application forms faced the following challenges:

- Difficulty in raising user motivation to participate - Information becoming one-way and failing to leave an impression - Weak reasons to participate, leading to drop-offs - Difficulty in naturally leading to next actions like purchase or registration

PITALIy's Gacha function solves these issues by combining AI avatar dialogue with participatory content, providing a unified web experience of customer service, sales promotion, and campaign participation.

Key Features 1. Natural Participation via Dialogue Users join campaigns through conversation rather than button operations, lowering psychological barriers while allowing companies to gather interest-related information.

2. Flexible Experience Design Combinations of coupons, exclusive content, diagnosis results, and product suggestions can be built according to the purpose of the measure.

3. Integration of Service, Promotion, and Entertainment It allows for a flow from product explanation and needs hearing to reward granting, operating as part of the customer service experience.