Child seat that supports easy breathing in a lying-down posture, Aprica "Kururila Bitte X Plus AC" to go on sale at Akachan Honpo on July 24 (Fri)!

Akachan Honpo Co., Ltd. (Head Office: Chuo-ku, Osaka https://www.akachan.jp) will begin selling the "Kururila Bitte X Plus AC" child seat from Aprica, developed by Newell Brands Japan LLC (Head Office: Minato-ku, Tokyo), at Akachan Honpo stores nationwide and online shop (https://shop.akachan.jp) starting July 24, 2026 (Fri). Additionally, pre-orders with special benefits will be accepted at stores from July 8 (Wed) to July 23 (Thu).

*The online shop will accept pre-orders from July 8 (Wed) 10:00 AM to July 21 (Tue) 9:59 AM. Benefits differ from those offered in stores.

Product Features

[Point 1] Equipped with "Natura Cushion" (Patent Pending) that supports the neck in a stable posture and changes shape upon impact

Babies have heavy heads and soft necks. Natura Cushion supports easy breathing by keeping the neck from drooping forward in a natural posture, as if sleeping in a bed. Furthermore, it allows the neck to be in a relaxed position. In the event of an unexpected impact, the shape of the Natura Cushion changes, dispersing the impact over a wide area of the back. This firmly protects the baby's delicate body.

(※) Natura Cushion is an inner cushion effective for babies up to 60cm in height.

[Point 2] Protects your baby securely with 4 layers from unexpected impacts

"Natura Cushion" that protects by enveloping the delicate baby

*Effective for babies up to 60cm in height. "Marshmallow G-Catch" that absorbs impact and protects the baby's head

Not only the "Natura Cushion" with its expanded coverage, but also the "main body" is equipped with this feature, providing protection until around 4 years of age. "Main Body Seat" that wraps around and protects the entire body "Side Shield" that reduces impact with a sturdy protector and protects the baby's body Complies with international safety regulation "R129 ※1"

A stricter regulation for baby safety. It now protects against side impacts, which are more likely to occur on the door side.

※1 UN Regulation No. 129 (Improved Child Restraint Systems)

[Point 3] Comfortable ride designed with the baby in mind

Comfortable "Silky Air" material

Used for the back and hip areas, which tend to sweat. This material has excellent breathability and cushioning properties due to its vertical fibers that do not obstruct airflow. "Quick-drying Mesh Seat"

Quick-drying and absorbent mesh sheets are used in areas where babies tend to sweat. "Round Shade with Flap" protects sensitive baby skin from UV rays

Protects the thin and sensitive skin of babies from UV rays and sunlight. A newly added openable flap allows you to see your baby's face from the side, providing peace of mind.

[Point 4] Smooth outings with features that make it easy to put the baby in and take them out.

"Side Turn Lever" that is easy to reach and rotate from the door side

The lever is positioned within easy reach when the door is opened, making it easy to rotate with one hand. "Smooth Belt Holder" that keeps the shoulder belts open

Magnets keep the shoulder belts in an open position, allowing for smooth insertion and removal of the baby. "Easy Belt" for quick belt fastening with a magnetic click

The magnetic tabs click together, allowing for quick fastening even when in a hurry or when the baby is fussy. "Temporary Lock" that stops facing the door for easy insertion and removal

When rotated towards the door, the seat is temporarily locked, making it easier to put the baby in and take them out. *Do not use in a sideways position while driving. "Welcome Buckle" that tilts forward, preventing it from getting under the baby's bottom

When placing the baby in the seat, the crotch belt tilts forward, making it easier to place the baby without the belt getting under their bottom. Product Overview

Product Name: Kururila Bitte X Plus AC

Price: 72,500 yen (79,750 yen including tax)

Weight (approx.): 13.9kg (product weight does not include accessories)

Target Age: Rear-facing seat: Height 40cm - 105cm; Forward-facing seat: Height 76cm - 105cm

*Cannot be used facing forward for children under 15 months. *Cannot be used for children weighing over 19kg.

Colors: Bitter Brown BR, Chocolat Black BK, Frange Beige BE

Standard: Complies with UN-R129

Release Date: July 24, 2026 (Fri)

Product URL: https://bit.ly/4gk8gbW

[Purchase Benefits]

Customers who pre-order or purchase the Kururila Bitte X Plus AC at a store between July 8 (Wed) and August 27 (Thu) will receive 1,000 Akachan Honpo points and an original height chart towel (limited to 4,000 items nationwide) as a special benefit.

*The height chart towel will be available while supplies last.

*Pre-order period and details differ for the online shop.

[About Akachan Honpo]

Akachan Honpo aims to provide products, services, and information that resonate with our customers' feelings, with the corporate message "Smile Parenting. Akachan Honpo."

https://www.akachan.jp