b.box's "360 Cup" supporting cup training, long-awaited new muted colors, will be pre-sold at Akachan Honpo from July 31, 2026!

Akachan Honpo Co., Ltd. (Headquarters: Chuo-ku, Osaka http://www.akachan.jp) announces that the "360 Cup," a training cup for practicing drinking from a cup, from the Australian baby and kids brand "b.box (bbox)," operated by weskiiii Co., Ltd. (Headquarters: Minato-ku, Tokyo), will be pre-sold in new muted colors from Friday, July 31, 2026, at Akachan Honpo stores nationwide and the Akachan Honpo Online Shop (https://shop.akachan.jp).

*Pre-sale Period: Friday, July 31, 2026 - Monday, August 31, 2026

The "360 Cup," which can be used from 6 months of age, is a cup training item with a handle that "won't spill even when upside down."

The four new colors are "blush," "sage," "ocean," and "latte." These sophisticated muted colors blend seamlessly into any lifestyle, adding a stylish touch to daily mealtimes and home life.

It is also recommended as the next step for children who have learned to drink from a straw with b.box's "Sippy Cup."

Features of b.box's 360 Cup

b.box's "360 Cup" is a training cup designed to support the natural developmental process (eating and swallowing). Its most significant feature is a unique valve structure where the drink flows out when the "lower lip presses the spout." This provides an ideal training environment for a smooth transition to a regular cup, fostering the child's ability to firmly press their lower lip against the rim of the cup to control the flow.

1. Design allows drinking from anywhere around the 360-degree rim

Children can drink from any position on the rim of the cup, as long as their lips are in contact with it. They don't need to worry about the orientation, making it intuitive for children just beginning to practice holding a cup to hydrate themselves.

2. Wide handle "easy to grip" even for small hands

Features a wide side handle that is easy for children's small hands to hold securely.

This allows them to hold the cup steadily, gently supporting their independent drinking style with a sense of accomplishment: "I did it myself!"

3. Easy switching with a simple turn of the handle! "Two modes" convenient for home and on-the-go

Turn the handle down to reveal the spout for "Drink Mode," and turn it up to lock the spout and seal it for "Travel Mode." The spout can be easily opened and closed by simply turning it, so there's no worry about losing the lid, making cup training possible not only at home but also when out and about.

Product Overview

Product Name: b.box "360 Cup"

Colors: blush / sage / ocean / latte

Target Age: 6 months and up

Capacity: 250mL

Price: 1,800 yen (1,980 yen including tax)

Size (approx.): H120 x W122 x D75mm

Release Date: Pre-sale begins July 31, 2026, at Akachan Honpo stores nationwide and the Akachan Honpo Online Shop.

Materials: Polypropylene (body, handle, spout) / Silicone (spout cover)

★ Made with BPA, phthalate, and PVC-free materials.

Heat Resistance: Lid, cup, handle 100°C (※Cup body only is microwave-safe) /

Seal (spout) 180°C

Dishwasher safe (Please use away from heat sources.)

Product URL: https://bit.ly/3SWvuLz

About b.box

b.box was born in Australia in 2007. It boasts over 2,000 retail stores in its home country and offers a variety of mealtime items, including the Sippy cup. The brand's items, which combine b.box's unique design and practicality, are continuously released to support children's independence and foster self-esteem, while also addressing parenting challenges and reducing parental burden. In recent years, the company has expanded its product line to include items that adults can also use comfortably, growing into a brand loved by all generations. Its popularity is not limited to Australia; it has evolved into a global brand supported in over 65 countries worldwide.

b.box Official Website: https://bboxforkids.jp/

b.box Official Instagram: https://www.instagram.com/bboxforkidsjapan/

About weski

Bringing the good life from around the world into your daily life.

As storytellers, we introduce and develop attractive brands and items found overseas in Japan, centered around the theme of "enriching life."

We value not just delivering products, but also carefully conveying the stories behind them and the creators' intentions.

We aim to create small moments of excitement and comfort in everyday life.

We want to deliver such experiences through our items.

We hope to help enrich lives further by conveying brand worlds and values in a deeper, more resonant way.

The official online store "weskiii store," operated by weski Co., Ltd., is scheduled to open within 2026. With the desire to "deliver the good life from around the world to you," we propose items that gently accompany the daily lives of those who spend their days busy and add color to their lives.

weskiii store Official Instagram: https://www.instagram.com/weskiii.store/

【About Akachan Honpo】

Akachan Honpo aims to provide products, services, and information that align with our customers' feelings, with the corporate message "Smile Parenting. Akachan Honpo."

https://www.akachan.jp