ALBION Co., Ltd.'s "PAUL & JOE BEAUTE" will hold a "Smudge-Resistant Base Makeup Event" for two days, July 11 (Sat.) and 12 (Sun.), 2026, at the Perfumerie Sukiya Ichibancho store in Sendai.

Summer is a season for enjoying outings. On the other hand, many people suffer from makeup smudging due to sweat, sebum, and strong sunlight.

With the desire to "let you laugh heartily, walk around, and enjoy the summer," PAUL & JOE will introduce recommended base makeup for this summer.

Starting with the popular "Protecting Primer," as well as face powders and fix mist, beauty consultants will propose "smudge-resistant base makeup" tailored to each person's skin and concerns.

This summer, spend more time enjoying the summer than worrying about makeup.

Please take this opportunity to experience PAUL & JOE's unique base makeup.

PAUL & JOE "Smudge-Resistant Base Makeup Event" Overview

Store: Perfumerie Sukiya Ichibancho Store

Period: July 11 (Sat.) - 12 (Sun.), 2026

Hours: 10:15 - 18:00 (Until 17:00 on the 12th)

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This summer, it's not just about "not smudging."

At the event, PAUL & JOE's popular base makeup items will be introduced according to each customer's skin condition and preferences.

- Concerned about makeup smudging due to sweat and sebum - Want to take thorough measures against UV rays - Want to maintain a clear finish for a long time

Beauty consultants will propose the perfect base makeup while addressing these summer-specific concerns.

In addition, special event-exclusive sets and purchase bonuses will be available. (Limited quantities, ends when supplies run out)

These are two special days that will make your summer outings even more enjoyable.

Receive an "Original Summer Tote Bag" as a gift with purchases of ¥7,700 (tax included) or more.

2026 SUMMER BASE MAKEUP

For summer makeup concerns such as sebum and shine.

Paul & Joe's summer base makeup keeps your skin looking freshly applied.

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About PAUL & JOE BEAUTE

A cosmetics brand that proposes the lifestyle of Parisian women who thoroughly enjoy life.

In addition to its cosmetic effects, it is fun to look at, fun to touch, fun to display, and a joy to own.

Paul & Joe Beaute communicates a lifestyle that fills oneself and those around them with happiness.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: PAUL & JOE BEAUTE / Perfumerie Sukiya