alma Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Takatoshi Saito; hereinafter referred to as "alma"), developer and provider of the insight management cloud "Centou," is pleased to announce the decision to hold "Insight Management Summit 2026," a conference themed around insight management, which will be the first of its kind in Japan (*1).
*1: Based on internal research conducted from May 1, 2026, to May 31, 2026, regarding "Insight Management Conferences."
A Festival for Practitioners on the Theme of "Between Customer Understanding and Business Growth"
With the widespread adoption of generative AI, the barrier to "creating something" and "turning ideas into reality" has lowered, enabling faster planning and development.
In this environment, the importance of "planning, development, and marketing that capture customer challenges and insights" is increasingly growing.
The Insight Management Summit (commonly known as "Insami") was conceived as a venue to share and exchange "initiatives that lie between customer understanding and business growth," such as how customer challenges and insights are linked to business growth and how they are shared within organizations.
We are planning various events to make it a festival where attendees can encounter the latest knowledge and practitioners, making their work more enjoyable tomorrow.
Participant recruitment is scheduled to begin in July, and the event will be a place for anyone struggling between customer understanding and business, regardless of their job role.
Event Overview
Date & Time: Thursday, September 3, 2026, 17:00 - 20:00
Venue: Tokyo Culture Culture (Shibuya)
Capacity: 50 people
Participation Method: Recruitment scheduled to start in July (lottery if applications exceed capacity)
Speakers: To be announced sequentially on the official X (formerly Twitter) and website.
View the special site for Insami 2026
About the Insight Management Cloud "Centou," the Organizer
"Centou" is Japan's first insight management cloud that manages customer challenges and insights obtained from user interviews, customer support, and other sources.
Companies that have used Centou have achieved significant results, such as reducing development costs by 3 million yen per month by decreasing the development of unused features, doubling sales growth, launching new businesses in three months, and increasing analysis efficiency fivefold. It is recognized as "a new way of understanding users that directly leads to business growth, not just a superficial effort."
For Centou service details and inquiries, click here
https://centou.jp
Inquire about Centou
What Centou Aims For
Centou was created to make user challenges, values, and insights – which were previously confined to individuals' minds or were ambiguous and person-dependent – more easily discussable and updatable within teams.
With the mission "More Insights for the Team," we aim to realize a world where user insights are routinely utilized by everyone, regardless of their job role or position.
About Centou
About alma Inc.
Founded in 2018 with the mission "DESIGN for ALL," alma aims to create a future where everyone can handle "design." The company continuously experiments through various products, including Cocoda, a service for sharing and utilizing the backend of corporate design; Centou, an insight management service; and Brandate, a brand management service.
Corporate Website: https://alma-inc.co.jp/
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Centou / Cocoda