White Paper: 'Corporate Culture in the AI Era is Defined by the Ability to Share PI - Organizational Culture Design in the Generative AI Era using CULTURE7'

The AX for Revenue Institute, an AX (AI Transformation) research body of AlphaDrive, has released a joint research report with the POT Institute—an organization specializing in transformational talent and organizational change—titled 'Corporate Culture in the AI Era is Defined by the Ability to Share PI.' The 52-page report was published for free in June 2026 on axfr.ai.

### Background: Why does promoting an 'AI-enabled culture' not lead to results?

Many companies interpret an 'AI-enabled culture' solely as high AI usage rates. However, staff often report that even with high usage, AI only provides generic answers. This report argues that the critical question is not 'can they use AI?' but 'what do they input into AI?' The circulation of Primal Intelligence (PI)—human-specific wisdom such as field-based discomfort and tacit knowledge—is the true differentiator.

### Core Argument: Defining 'Corporate Culture in the AI Era'

This report defines corporate culture in the AI era as: 'A culture where employees, overcoming anxiety and interpersonal risk, contribute their human-specific intelligence (PI)—such as field-based intuition, tacit knowledge, incomplete hypotheses, and unconventional ideas—and effectively connect it with AI for organizational value creation.'

### The 'CULTURE7' Framework for Visualizing Organizational Climate

'CULTURE7' is a proprietary framework by AlphaDrive and POT Institute. Drawing on psychological measurement concepts like the 'Big Five,' it uses seven factors corresponding to C-U-L-T-U-R-E to analyze whether an organization can effectively receive and act upon contributed PI.

### AI Talent Development Beyond Training

This report positions AI talent development as a process extending beyond simple tool training. It advocates for 'Human Capital Orchestration,' systematized into four stages: (1) Individual Scouting → (2) Team Building → (3) Culture Visualization → (4) AI Connection.

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Organizations: AX for Revenue Institute / POT Institute
  • Products / services: CULTURE7