Altius Link Releases WebCM Featuring Comedy Duo Cotton with the Theme "job-meets: Work and Life are Both Okay!"

Altius Link Co., Ltd. (Location: Shibuya-ku, Tokyo; President and Representative Director: Masatoshi Natanai; hereinafter referred to as "the Company") will launch new recruitment communication on July 7, 2026, for "job-meets," a job site primarily for contract employees, part-time workers, and temporary staff, to support finding fulfilling work and life styles.

This initiative features a total of six WebCM videos starring the comedy duo Cotton, with the concept "Work and Life are Both Okay!" The videos aim to support job seekers in finding a work style that suits them, while empathizing with their anxieties and uncertainties about work.

WebCM videos featuring Cotton can be viewed here.

Job selection is shifting from "conditions" to "values."

In the current recruitment market, it is becoming increasingly important for companies to engage in recruitment communication not just to select candidates, but also to be selected by them. The factors job seekers prioritize when choosing a job are expanding beyond salary and location to include corporate culture, the image of the work environment, and compatibility with their own values.

Furthermore, the attributes and reasons for application among our hires are diversifying, requiring communication that aligns with each individual's values and lifestyle, rather than a one-size-fits-all message.

Against this backdrop, "job-meets" has planned recruitment communication that allows individuals to envision themselves working in a way that resonates with their personal values and lifestyles, thereby supporting their encounters with suitable work styles.

Recruitment communication featuring Cotton, supporting encounters with diverse work styles.

This promotion features the comedy duo Cotton and releases WebCM videos with the concept "Work and Life are Both Okay!"

When searching for a job, people have various values, anxieties, and concerns, such as:

Can I balance work with childcare?

Can I work in my own unique style?

Can I balance work with my hobbies and dreams?

Can I challenge myself with a new job?

The WebCM videos use the various concerns and values of job seekers as motifs, humorously introducing diverse work styles and approaches to work. The content aims to make viewers feel, "I can do this too," or "There are other ways to work."

[The six protagonists found their own "Okay!"]

▼ Multi-Professional Mom

Focuses on a life of working positively while balancing childcare and work.

▼ Nail-Loving, Flashy-Haired Student Gal

Explores the life of a student gal who wants to balance her studies with her personal style.

▼ Aspiring Actor Juggling Two Jobs

Highlights the realistic work-life balance of someone pursuing their dreams while working.

▼ Seasoned Madam with a Bad Back

Introduces someone working at their own pace while minimizing physical strain and commuting through remote work.

▼ Chat Master Gamer

Humorously depicts a job and daily life where gaming skills can be utilized.

▼ Mindfulness Veteran

Focuses on the daily life of a veteran who leverages their experience while valuing both their private life and work.

[Cotton as a supportive presence for diverse values and lifestyles]

In these videos, Cotton takes on various roles to express people with diverse values and lifestyles. Kyon transforms into various individuals of different ages and circumstances, embodying work styles that suit their respective lifestyles and values. The content is designed to be enjoyable, allowing viewers to naturally relate to the characters.

[Cotton's Comments]

▼ Kyon

I felt it was a great way to work, learning that there are environments where you can work while valuing your own time and lifestyle. Many people feel anxious when looking for a job, so I hope this helps them discover these options.

▼ Shinji Nishimura

I feel we are now in an era where people can choose a work style that suits them, rather than conforming to the molds of a company or society. Through this project, I was reminded of the importance of work styles that accommodate diverse values and lifestyles.

Promotion Overview

Title: "job-meets: Work and Life are Both Okay! ~A Day to Boost Self-Esteem~"

Starring: Cotton (Affiliated with Yoshimoto Kogyo Co., Ltd.)

Release Period: Starting July 7, 2026

Distribution Platforms: job-meets Special Site, YouTube, Instagram, TikTok, TVer, YDA, etc.

Number of Videos: 6 in total

Altius Link will continue to support encounters with diverse work styles by aligning with the values and lifestyles of each job seeker, contributing to the realization of a society where people can work with a sense of self-fulfillment.

Altius Link Co., Ltd.

Altius Link provides comprehensive BPO services both domestically and internationally, supporting corporate activities from front-office customer support to back-office and IT domains, centered on value creation through the fusion of people and digital technology. Operating in seven countries, primarily in Asia and North America, the company contributes to the advancement of operations and the creation of new value that enhances CX, driven by AI and digital technologies through collaboration with diverse partner companies. As a "Total CX2 Design Company" that designs all connections between companies and customers, Altius Link integrates Customer Experience (CX) enhancement and Corporate Transformation (CX) to support the mid-to-long-term business growth of its client companies. Guided by its purpose, "Making connections stronger, more beautiful, and more interesting," the company enriches connections between people, companies, and society, and contributes to the sustainable development of society together with its client companies.

・Location: Odakyu Southern Tower, 2-2-1 Yoyogi, Shibuya-ku, Tokyo 151-8583 ・Established: May 1996 (Altius Link launched September 1, 2023) ・Representative: Masatoshi Natanai, President and Representative Director ・Capital: 100 million yen ・Business Activities: 1 Customer Success Services 2 Contact Center Services 3 Business Outsourcing Services 4 Corporate Outsourcing Services 5 IT Outsourcing Services 6 Global Services 7 Services such as temporary staffing, insurance agency, and telegram delivery. ・Company URL: https://www.altius-link.com/ ・Service URL: https://www.services.altius-link.com/

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