Arayaum Hosts DAO Learning Session for Local Vitalization Corps, Sharing Practical Rural Trust-Building Strategies

Arayaum, a company promoting local vitalization through NFT technology (HQ: Sapporo; CEO: Hiroaki Hatanaka), utilized its Local Vitalization Corps DAO solution to conduct a 'DAO Management Learning Session' for relocated corps members.

The session featured Kaori Hoshi, a freelancer from Nishigo Village, Fukushima, specializing in web direction, SNS operation, and AI application support. Hoshi shared her personal trajectory of becoming a trusted 'neighbor' and getting her business on track, providing practical knowledge for building trust and securing work in rural areas.

The DAO Management Learning Session aims to transform the diverse experiences of local vitalization corps members—who face vastly different missions and environments depending on the municipality—into cross-regional knowledge. By having successful practitioners share their experiences, the company provides practical learning opportunities for incoming and struggling corps members.

Key practical insights shared included:

1. Sharing space over language: Trust in rural areas is born from how many hours you spend beside someone. 2. Empathy over efficiency: Prioritizing in-person visits over instant messaging. 3. Utilizing 'Expert Registration' at the Chamber of Commerce: Building a position as a 'teacher' even without specific certifications. 4. SNS as a digital notice board: Avoiding negative posts and focusing on showcasing your personality.

Hoshi emphasized that instead of prioritizing pure rationality or efficiency, aligning with local culture is critical. She explained that valuing 'inefficiency' leads to warm, human-centric communication, which ultimately serves as the foundation for deep trust-based relationships.