Asset Management One to Compete in SFUG CUP 2026 Finals, National Salesforce Excellence Championship

Asset Management One Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Noriyuki Sugihara; hereinafter "Asset Management One") is pleased to announce its participation as a finalist in the "Salesforce National Excellence Championship" (SFUG CUP) organized by the Salesforce User Group.

The SFUG CUP is the Salesforce User Group's largest annual event, designed to promote further utilization of Salesforce by having users share outstanding implementation case studies.

From Asset Management One, Ikumi Mizumoto of the Transformation Promotion Department will appear as a finalist, presenting under the theme "An Agent that Deciphers Vast Data and Guides Sales." As a use case for Agentforce and Data360 in the financial industry, he will introduce initiatives that support customer status assessment and proposal activities based on massive amounts of sales-related data.

Asset Management One will continue to strive for improved business quality and the provision of customer-oriented services through business enhancement utilizing digital technology.

Comment from Ikumi Mizumoto: "I am deeply honored to present Asset Management One's initiatives in the financial industry at the SFUG CUP 2026 finals. I hope that this initiative, a collaboration between our sales and DX departments, provides practical insights for everyone considering the use of Salesforce and AI."

About Asset Management One: Asset Management One is an asset management company established in October 2016. Its assets under management (AUM) in both the investment advisory and investment trust business sectors total approximately 80 trillion yen (as of the end of December 2025), making it one of the largest in Japan. As a company with the corporate message 'Cultivating the future through the power of investment,' it aims to provide the highest standard of solutions to meet the diverse investment needs of individual and institutional investors, ranging from active management of traditional assets supported by a global research network to cutting-edge strategies using financial engineering.