Amana Inc. will host a webinar on June 23, 2026, titled 'Memorable Through Analog: Brand Experiences Created by Rube Goldberg-Style Devices.' The session explores how physical, analog methods can be used to create impactful brand experiences in the SNS era, using the production process of Rube Goldberg-style devices as a case study.
Amana Inc., a company dedicated to achieving communication transformation through creativity, will hold an online seminar on June 23, 2026 (Tue) titled 'Memorable Through Analog: Brand Experiences Created by Rube Goldberg-Style Devices.'
In the SNS era, where vast amounts of information flow daily, 'mere ads' delivered efficiently are often scrolled past and forgotten instantly. How can brands deeply impact consumers' memories and be truly loved?
This webinar explores the creative secrets behind moving people's hearts, using the production process of 'Rube Goldberg-style devices' that have captivated fans on social media as a subject. We will discuss the significance of choosing physical 'analog methods' in an age where any expression can be created with CG or AI. We will also delve into the 'obsession dwelling in a fleeting moment of cuteness'—something unseen in the final video. Based on real promotional cases, we will share the real-life trials, errors, and production site experiences of our creators. We invite you to take home tips on elevating 'mere ads' into 'beloved ads' (brand experiences) that stir the viewer's emotions.
Seminar Overview
Date: June 23, 2026 (Tue) 12:00–12:50
Capacity: 100 people
Fee: Free
Registration URL: https://bit.ly/43ULcck
FACT BOX
- Source: PR TIMES
- Category: Event
FAQ
What is the purpose of this webinar?
The purpose is to teach how to create brand experiences using physical 'analog methods' that leave a lasting impression and foster brand love, in an era where efficient ads on social media are easily forgotten.
What will the content of the webinar cover?
The webinar will use the production process of popular 'Pitagora-style devices' on social media as a case study, sharing the real challenges and insights of creators to inspire 'loved ads' that resonate with viewers.
Who should attend?
It is recommended for creators at advertising agencies and production companies, marketing, PR, and social media managers at corporations, and anyone looking to increase engagement on social media ads or plan new brand experiences.
When and how can I participate?
The webinar will be held online on June 23, 2026, from 12:00 to 12:50 PM. Participation is free (limited to 100 attendees), and registration is required via the designated URL.
What kind of company is Amana?
Amana is the largest visual production company in Japan, established in 1979. It provides solutions for corporate communication transformation and DX promotion, focusing on photography, video, and CG production.