Amazfit Joins Amazon Prime Day 2026! Popular Smartwatches, Including 13 Award-Winning Products Like the VGP 2026 Summer Outdoor Award, Available at Special Prices

Zepp Health Corporation, a global company deploying smart wearable devices in over 90 countries, is pleased to announce that its proprietary brand, "Amazfit," will participate in "Prime Day 2026," Amazon's major summer sale exclusively for Prime members. Popular smartwatches will be offered at special prices for a total of seven days, including the early access sale.

In addition, Amazfit has received a total of 13 awards at "VGP 2026 Summer," Japan's largest audio-visual award, including the Special Award "Outdoor Award" in the Lifestyle category, along with five Gold Awards. During this sale, Amazfit smartwatches and wearable devices, focusing on these VGP 2026 Summer award-winning models, will be available at special prices of up to approximately 40% OFF during Amazon Prime Day 2026 and the early access sale.

Amazon Prime Day 2026 and Early Access Sale Overview

Prime Day season is here again. Amazon Prime Day 2026, the major summer sale exclusively for Amazon Prime members, will be held for four days from July 10, 2026 (Fri) 0:00 to July 13, 2026 (Mon) 23:59. An "Early Access Sale" is also scheduled for three days from July 7, 2026 (Tue) 0:00 to July 9, 2026 (Thu) 23:59. Including the early access sale, a total of over 3 million items will be offered at special prices for seven days.

Amazfit plans to sell its main models, including VGP 2026 Summer award-winning products, during this period at the official Amazfit Amazon store.

Amazfit Official Amazon Store https://www.amazon.co.jp/stores/AmazfitJP/page/D403F580-730C-49D5-B6A9-FEA440122F58

VGP 2026 Summer Award Overview

VGP (Visual Grand Prix) is one of Japan's largest awards for audio-visual products. Organized by Otomoto Publishing Co., Ltd., it started in 1987 and boasts a history of approximately 35 years. Through strict judging by renowned critics and retailers who are well-versed in the audio-visual equipment market and performance, "must-buy" products are selected for each category from the entered products.

Special Site https://vgp.phileweb.com/vgp2026summer/

This time, Amazfit received a total of 13 awards in the Lifestyle division: one Special Award and 12 Division Awards. Notably, the Amazfit Cheetah 2 Ultra received the Special Award "Outdoor Award" for its tough battery and robust design, which meet the demanding requirements of trail runners.

【Lifestyle Division Special Award】 ・ Outdoor Award: Amazfit Cheetah 2 Ultra

【Lifestyle Division Division Award Gold Prize】 ・ Smartwatch (over 50,000 yen): Amazfit Cheetah 2 Ultra ・ Smartwatch (30,000 yen to under 50,000 yen)

: Amazfit Balance 2 ・ Smartwatch (30,000 yen to under 50,000 yen): Amazfit T-Rex 3 ・ Smartwatch (20,000 yen to under 30,000 yen): Amazfit Active Max ・ Smartwatch (10,000 yen to under 20,000 yen): Amazfit Bip Max

【Lifestyle Division Division Award Winner】 ・ Smartwatch (over 50,000 yen): Amazfit T-Rex 3 Pro 44mm ・ Smartwatch (over 50,000 yen): Amazfit T-Rex 3 Pro 48mm ・ Smartwatch (over 50,000 yen): Amazfit Cheetah 2 Pro ・ Smartwatch (over 50,000 yen): Amazfit T-Rex Ultra 2 ・ Smartwatch (20,000 yen to under 30,000 yen): Amazfit Active 3 Premium ・ Smartwatch (10,000 yen to under 20,000 yen): Amazfit Bip 6 ・ Other Wearable Devices: Amazfit Helio Ring ・ Other Wearable Devices: Amazfit Helio Strap

These awards are a result of the high evaluation of Amazfit's product lineup, which meets a wide range of needs from outdoor activities, mountaineering, running, health management, to daily use.

Main Sale Products

During Prime Day 2026 and the early access sale, Amazfit's popular models, primarily VGP 2026 Summer award-winning products, will be sold at special prices. All award-winning products are scheduled to participate in the sale, with a wide lineup available according to usage and price range.

Amazfit Cheetah 2 Ultra

Regular Price: 99,800 yen (tax included), Sale Price: 89,820 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0GX9K21Z3 This model, a double winner of the VGP2026SUMMER Outdoor Award and Gold Prize, is a rugged GPS smartwatch that supports serious outdoor scenes such as trail running and ultramarathons. With high-precision GPS positioning and a durable battery, you can run with confidence, managing your pace and checking your route even on long trail runs or mountain races with significant elevation gain. As the latest flagship in a series that has consistently received high praise in VGP awards for outdoor and running models, it balances durability and functionality.

Amazfit Cheetah 2 Pro

Regular Price: 74,800 yen (tax included), Sale Price: 67,320 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0GX8CN73B/

A high-end model for runners, featuring high-precision GPS and a lightweight design to support improved performance in running and trail races. Its dedicated running algorithms and features for visualizing training load and recovery time support planned conditioning for long-distance races like marathons and ultramarathons. It also includes music playback and notification functions, making it suitable for users who want to run light without carrying their smartphones.

Amazfit Active Max

Regular Price: 28,900 yen (tax included), Sale Price: 24,565 yen (tax included), Discount: 20% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0G529YNFK

An active model with a large display and long battery life, covering everything from daily activity tracking to workouts and health management. With numerous sports modes and functions for monitoring heart rate, sleep, and stress, it allows for comprehensive daily training review and condition visualization in one device. Its easy-to-see large screen and intuitive operation make it suitable for users who want to quickly check notifications and measurement data during exercise.

Amazfit Active 3 Premium

Regular Price: 28,900 yen (tax included), Sale Price: 23,120 yen (tax included), Discount: 20% OFF Sales Page URL: https://www.amazon.co.jp//dp/B0GNS3H74P

A model that combines a metal body and high-resolution display for a design that is suitable for business settings with comprehensive fitness and healthcare functions. In addition to daily steps, heart rate, and sleep, it offers numerous features useful for managing your condition amidst a busy schedule, such as stress levels and breathing exercises. Its design blends well with both suits and casual wear, making it a smartwatch you'll want to wear all day, on and off the clock.

Amazfit T-Rex Ultra 2

Regular Price: 89,900 yen (tax included), Sale Price: 80,910 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0GGBPLR2B

A professional outdoor GPS smartwatch that supports mountain climbing, trail running, and diving with offline maps and high-precision navigation. Its high pressure resistance and durable design allow for use in extreme temperature environments and underwater, supporting long-duration activities like long trails and multi-day mountain climbs. The display, easily visible at night or in bad weather, and the long battery life ensure safe use even in outdoor situations where power is difficult to secure.

Amazfit T-Rex 3 Pro 48mm

Regular Price: 59,900 yen (tax included), Sale Price: 44,900 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0FMYH43V6

A rugged premium model with a large case size for enhanced visibility. The offline map function and high-precision GPS positioning, favored by mountaineering enthusiasts, allow for reliable route confirmation even in mountain areas with unstable signal conditions. Combined with a robust design intended for use in harsh environments, it supports long trails and serious outdoor activities.

Amazfit T-Rex 3 Pro 44mm

Regular Price: 54,980 yen (tax included), Sale Price: 42,900 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0G1MMBVXG

A premium rugged smartwatch that uses metal materials and a highly durable design, making it suitable not only for outdoor use but also for town wear. While retaining the robustness and high functionality of the 48mm model, it features a more compact and refined design, making it an ideal choice for users who find the 48mm model too large or prefer a sleeker look.

Amazfit Bip Max

Regular Price: 18,900 yen (tax included), Sale Price: 17,010 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp//dp/B0H1BW1165

A high-cost performance entry-level model that is easy to choose for a first smartwatch, with a lightweight body and long battery life. Its simple operation and easy-to-read screen layout allow for casual checking of basic health data such as steps, heart rate, and sleep. The long-lasting battery means you can wear it every day without worrying about frequent charging, making it suitable for a smartwatch debut or as a gift.

Amazfit Bip 6

Regular Price: 14,800 yen (tax included), Sale Price: 13,200 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0F1XCKZYW

An introductory smartwatch that makes it easy to manage daily health, including heart rate, sleep, and steps, with a lightweight body and long battery life. It also includes basic smartwatch functions such as notifications, weather forecasts, and timers, making it an easy-to-handle model for a first-time user. With its silicone strap and simple design, it fits a wide range of users, from students to business professionals.

Amazfit Helio Ring

Regular Price: 24,900 yen (tax included), Sale Price: 15,684 yen (tax included), Discount: 37% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0DJNV7GDD

A titanium smart ring that supports daily performance management by tracking sleep, condition, and stress levels 24/7. Measuring from the fingertip allows for highly accurate sleep scores and recovery metrics, which are useful for adjusting training intensity and planning rest. Its lightweight feel and design, unique to ring-type devices, make it comfortable to wear during sleep or in business settings.

Amazfit Helio Strap

Regular Price: 17,600 yen (tax included), Sale Price: 15,840 yen (tax included), Discount: 10% OFF Sales Page URL: https://www.amazon.co.jp/dp/B0FCMPLJNQ

A wearable strap that accurately measures arm movements and heart rate data, enhancing training and health management through integration with smartwatches and apps, without requiring an additional subscription. It allows for detailed recording of form and heart rate trends during running and strength training. By combining it with your existing Amazfit smartwatch, you can achieve more precise analysis of training data and condition management. Its lightweight and snug design also makes it comfortable to wear during long workouts or sleep.

Sale Product List

* Sale products, discount rates, prices, and sales page information are subject to change. * Stock is limited and will end once sold out. * Products eligible for the Amazon Prime Day Early Access Sale will be available for sale during both the early access period and the main sale period.

* Amazon, Amazon.co.jp, and their logos are trademarks of Amazon.com, Inc. or its affiliates.

About Amazfit

Amazfit is a proprietary brand of premium smart wearable devices launched by Zepp Health Corporation in September 2015. It aims to enable more people to live passionately and express their active spirit freely. The company offers a variety of smartwatches and bands for daily use and outdoor sports, as well as smart hardware related to sports and health, including fully wireless earphones, smart treadmills, smart body composition scales, and sports gear. Through its extensive product range, Amazfit provides users with wearable devices and experiences tailored to various purposes. Amazfit brand products are currently available for purchase through the official online store, e-commerce sites (Amazon, Rakuten, Yahoo! Shopping, etc.), and numerous retail stores nationwide, including major electronics retailers and watch specialty stores.

Official Online Store: https://www.amazfit.jp/

Amazfit Retailers: https://www.amazfit.jp/pages/shoplist

Official X (formerly Twitter): https://twitter.com/AmazfitJapan

Official Instagram: https://www.instagram.com/amazfitjp

Official Facebook: https://www.facebook.com/AmazfitJP

Official YouTube: https://www.youtube.com/AmazfitJapan

"Zepp App" Site: https://www.amazfit.jp/pages/zepp

【Amazfit After-Sales Service】

Contact: Amazfit Customer Support (within Earth Reborn Co., Ltd., Japan's authorized distributor)

Phone Number: 03-5809-1570

Reception Hours: Weekdays 10:00 - 12:00, 14:00 - 17:00

(Excluding Saturdays, Sundays, national holidays, and summer/year-end and New Year holidays)

Email: [email protected]

About Zepp Health Corporation

Zepp Health Corporation (NYSE: ZEPP) was founded as Anhui Huami Information Technology in December 2013 in Anhui Province, China. Its registered headquarters are now in Gorinchem, the Netherlands, and it operates globally. The company focuses on the healthcare field with its proprietary technology platform, including AI chips, biometric sensors, and data algorithms, expanding its lineup from consumer smart health products to industrial data analysis services. It operates two proprietary brands: "Amazfit," centered on smartwatches and smart rings, and "Zepp."

It was listed on the New York Stock Exchange (NYSE: ZEPP) in February 2018 and changed its name from Huami Corporation to Zepp Health Corporation on February 25, 2021. According to Canalys, a Singapore-based research firm, "Amazfit" ranked 5th in Japan for wearable device (smartwatch & band) shipments for the full year 2024. Furthermore, since 2014, it has shipped over 200 million smart wearable devices worldwide.

Amazfit is also a global sponsor of the "HYROX" international fitness race series, supporting the performance improvement of runners and training enthusiasts globally through international competitions involving over 550,000 athletes in more than 30 countries and 77 events.

https://www.amazfit.jp/collections/menu-hyrox