Razer Japan Announces Change in Domestic Sales Distributor

Razer Japan Inc., the Japanese subsidiary of Razer, the world's leading lifestyle brand for gamers, is pleased to announce that it will renew its sales distributor system in Japan effective July 1, 2026, as part of its efforts to strengthen its domestic sales structure.

Accordingly, handling of Razer products by the following distributors will end on June 30, 2026 (Tue).

[Distributors Ending Sales]

Ayuto Co., Ltd.

MSY Co., Ltd.

Furthermore, starting July 1, 2026 (Wed), Daiwabo Information System Co., Ltd. will begin handling Razer products as a new domestic sales distributor.

[New Sales Distributor]

Daiwabo Information System Co., Ltd.

Through this change in sales distributors, Razer will further strengthen its distribution network in the Japanese market and establish a system to deliver products to more customers.

By leveraging Daiwabo Information System Co., Ltd.'s nationwide sales network, Razer will expand its product offerings to sales channels and retail stores where opportunities for Razer products were previously limited, creating an environment where more customers can purchase Razer products. In addition to the consumer market, the company will utilize its extensive sales base for corporations and educational institutions to target a wider range of users, including professionals who require high-performance devices such as graphic designers, engineers, and creators, as well as educational institutions and students involved in esports education.

Razer will continue to enhance its value proposition as a gaming and lifestyle brand in the Japanese market, delivering innovative product experiences to diverse users.

Comment from Jun Koga, Country Manager of Razer Japan Inc.:

"We are extremely pleased to be able to deliver Razer products to even more customers than before by leveraging the strong sales network and approximately 19,000 sales partner base that spans across Japan through our partnership with Daiwabo Information System Co., Ltd.

In addition to their extensive range of multi-vendor products, we will accelerate expansion in a wide range of fields, including the corporate and educational sectors, not just the consumer market, through their locally rooted sales and logistics system. Through the collaboration of both companies, we will continue to create new value in the Japanese market and provide superior user experiences."

Comment from Hiroyuki Ouchi, Managing Director of Daiwabo Information System Co., Ltd.:

"We are delighted to have concluded a distributor agreement with Razer Japan Inc., a global gaming device brand. Razer products are highly supported by gamers and creators worldwide due to their high performance and innovative design. By utilizing our domestic, large-scale IT distribution network and our long-cultivated sales system, we will deliver the value of Razer products to more customers, while also supporting the revitalization of esports, the development of IT human resources, and the growth of the creative industry."

[Inquiries from Retailers]

Daiwabo Information System Co., Ltd.

General Sales Division, Consumer Sales Department, Otori

TEL: 03-5746-6421

About Razer

RazerTM is a world-leading lifestyle brand for gamers, by gamers, with the triple-headed snake (THS) trademark being one of the most recognized logos in the global gaming and esports communities. With fans across every continent, Razer has designed, built, and established the world's largest ecosystem for gamers, comprised of hardware, software, and services. Razer is known for its award-winning hardware, including high-performance gaming peripherals and the Blade gaming laptop. Razer's software platform, with over 250 million users, includes Razer Synapse, a cloud-based hardware platform that allows gamers to automatically save their game settings and Razer Chroma RGB lighting. Razer is also providing payment services for gamers and youths, millennials, and Gen Z with Razer Gold, one of the world's largest game payment services, and has a rewards program called Razer Silver that is linked to this payment service.

Razer is committed to sustainable future and is fulfilling its social responsibilities through its #GoGreenWithRazer initiative, a 10-year roadmap to minimize the environmental impact of its products and operations.

Founded in 2005, Razer is headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai, and 19 offices worldwide.

Razer Official Links

Razer Japan Official Website: https://www.razer.com/jp-jp/

Razer JP X (formerly Twitter) Account: https://www.x.com/razerjp

* ©2026 Razer Inc. All rights reserved.

* Specifications and design are subject to change without notice.

* Other company names and product names mentioned are registered trademarks or trademarks of their respective companies.

Razer — For Gamers. By Gamers.TM

razer.com/newsroom