AMI PARIS Opens New Store at Place des Victoires in Paris

June 12, 2026, Paris – Ami Paris is proud to announce the opening of a new store at 4 Place des Victoires, in the heart of Paris, the city where the brand was born.

This new opening marks a significant milestone for the brand, reaffirming its deep connection with the city of Paris.

The new boutique is more than just a retail space—it is a space designed to embody the aesthetic, lifestyle, and worldview cherished by Ami Paris. It weaves together the experiences and stories the brand has accumulated over the years, creating a new hub that naturally draws visitors in.

The first floor spans 184 square meters and is divided into two harmonious yet distinct areas: the main boutique and the accessories zone.

The interior blends raw architectural textures with a warm vintage-chic atmosphere.

Concrete walls and exposed ceiling fixtures highlight a modern character, while beyond the open layout lies a serene lounge space enveloped by a classic glass roof.

Light-toned wood flooring and custom-made dark oak furniture create a cozy, apartment-like ambiance reminiscent of a Parisian home. Generous sofas and softly glowing pendant lights warmly welcome guests. Additional vibrant touches include ochre-yellow curtains, Mairet-Stevens chairs, and a service counter crafted from emerald-green marble.

Inside the store, photographic works and vintage design pieces by artists beloved by founder and creative director Alexandre Mattussi are displayed. This personal curation reflects his inspirations and aesthetic sensibilities, making the space intimate and distinctive.

On the second floor, a 143-square-meter showroom serves as a bridge between the brand and its community. Together with the headquarters located across Place des Victoires, it forms a new central hub for the brand.

The showroom follows the same design codes as the store, using light oak, Euville stone, and champagne-colored metal elements to create a cohesive atmosphere. Equipped with large sheer curtains and movable partitions, the space can be freely reconfigured depending on the event. All furniture features casters, offering flexibility for private events, dinners, and other diverse occasions.

Coinciding with the opening, the store presents the Fall-Winter 2026 collection. The selection, based on runway looks, offers a direct way to experience the creative vision behind the show.

Additionally, a limited-edition T-shirt commemorating the opening of the Place des Victoires store has been released. This special item is available exclusively at this location.

Through this new boutique, Ami Paris continues to expand its vision of creating special destinations where people gather, connect, and share the brand’s universe.

AMI PARIS PLACE DES VICTOIRES STORE – 4, Place des Victoires, 75002 PARIS

Photos courtesy of Ami Paris

ABOUT AMI

Founded in 2011 in Paris, France, Ami Paris is a luxury fashion house for men and women inspired by urban life. Under founder and creative director Alexandre Mattussi, the brand proposes wardrobes built on timeless basics, emphasizing relaxation and authenticity. It embodies an effortless elegance that blurs the boundaries between casual and chic.