Ami Paris Unveils 'Qixi Sweetheart' Capsule Collection

Ami Paris has unveiled a limited-edition capsule collection, 'Qixi Sweetheart,' paying homage to the universal language of love.

Inspired by the Qixi Festival, this collection highlights the beauty of everyday connections and proposes a wardrobe to be shared with loved ones. 'Qixi Sweetheart' blends simplicity, intimacy, and modernity, expressing Ami Paris’s unique vision of love—natural, unpretentious, and shared.

For Ami Paris, Qixi is an annual occasion to celebrate human connections and explore the many forms of affection. The 2026 collection focuses on quiet, natural moments that gently bring people closer—subtle gestures, shared memories, and emotions that convey feelings beyond words, capturing the elegance of love.

The campaign features actor and House Ambassador Zhou Yiran (Joe Zhou), portraying the collection’s minimalist aesthetic and the intimate narratives woven through personal interactions. It reflects a love that grows from shared time, mutual care, and authentic experiences—effortless and sincere.

The capsule collection comprises 14 pieces, including apparel and accessories.

Designed for versatile styling and comfort, it includes unisex shirts, shirt dresses, polo shirts, tailored pants, and shorts, alongside men’s and women’s knitwear and T-shirts. Accessories complete the coordinated looks.

The color palette centers on white, accented with burgundy and gold details, evoking understated, refined elegance. Primarily crafted in cotton, select knitwear uses cotton-wool blends, while jewelry features brass—ensuring comfort, lightness, and the craftsmanship signature to Ami Paris.

The 'Qixi Sweetheart' capsule collection is now available from July 8, 2026 (Wednesday) at Ami Paris stores worldwide and on the official online store.

Photos courtesy of Ami Paris

ABOUT AMI

Founded in 2011 in Paris, France, Ami Paris is a luxury fashion maison for men and women, inspired by urban life. Under founder Alexandre Mattiussi, the brand champions relaxation and authenticity, offering timeless wardrobes built on essential basics. It embodies effortless elegance, blurring the lines between casual and chic.