LOULOU WILLOUGHBY Online Shop Opened on May 19th (Tue)!

LOULOU WILLOUGHBY, a brand operated by Far East Company Inc. (Headquarters: Hiroo, Shibuya-ku, Tokyo; President: Akihito Sawai), opened its ONLINE SHOP on Tuesday, May 19.

To commemorate this, we have prepared special events to show our appreciation to everyone. We will deliver these special events along with the new worldview proposed by LOULOU WILLOUGHBY.

Novelty Present *On a first-come, first-served basis, while supplies last. *allureville brand products are not eligible. *Cannot be combined with other novelties.

To celebrate the opening of the online shop, customers who purchase 66,000 yen (tax included) or more will receive an "embroidery handkerchief." The handkerchief features eye-catching yellow stripe fabric with delicate embroidery and lace-like cutting. While the colors are bright, it maintains an adult-like elegance.

2026 Autumn Collection Pre-order Event *The event will end once the limited number is reached. *Pre-ordered items cannot be paid for at the same time as regular items.

We invite you to our online-shop-exclusive "Secret Pre-order Event" where you can see the latest 2026 Autumn collection ahead of anyone else. Please enjoy the autumn worldview depicted by Loulou Willoughby a little earlier than others.

Special Gift *Email newsletter subscription is required to receive the coupon. 2,000 yen OFF coupon for next purchase Customers who purchase during the target period will receive a coupon to use on their next shopping trip! Target period: 5/19 (Tue) - 5/31 (Sun) Eligibility: Customers who purchase LOULOU WILLOUGHBY or select brand products during the period. Distribution method: We will notify you of the code via email after 6/2 (Tue).

[Instagram] Follow me Campaign During the period from May 18 (Mon) to June 14 (Sun), we are holding a giveaway campaign on the official LOULOU WILLOUGHBY Instagram account where you can win a [Many Ribbon Shirt Dress]. Please follow @loulouwilloughby_official. We are holding a giveaway campaign where 6 winners will be chosen by lottery to win this popular dress! Application period: 5/18 (Mon) - 6/14 (Sun) Winner announcement: We will contact you via DM in late June.

Soleil -letter from the cinema- Wrapped in sunlight-like light. Like a sunflower blooming towards the sun, bring a flexible and forward-looking mood to your style. Items that shine in the summer light from "Soleil."