E-book service "SokuYomi" and fashion platform "and ST" team up for cross-industry collaboration. Manga introduction content by popular staff to be released from July 2nd.

and factory Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Rinji Aoki; hereinafter referred to as "and factory") is pleased to announce that its e-book distribution service "SokuYomi" will collaborate with the WEB store "and ST (And Esuti)" operated by And ST Co., Ltd. to launch a special content section called "and ST COMIC" for discovering new manga, starting July 2, 2026 (Thu).

Through this collaboration, recommended manga titles carefully selected by popular staff members from "and ST's" "STAFF BOARD" will be sequentially released along with their enthusiastic comments. We aim to propose a new entertainment experience that extends beyond fashion to our customers.

Background of the Collaboration

In recent years, with the establishment of a lifestyle that emphasizes time performance, the EC market is increasingly expected to serve as a place to discover culture and experiences that enrich daily life. Against this backdrop, "and ST," aiming to be a "playground" that expands daily excitement through encounters with staff and diverse styles, not just a place to buy "things," has partnered with "SokuYomi," which offers a rich lineup and high-quality reading experiences. By combining "SokuYomi's" diverse manga assets with "and ST's" lifestyle proposals, we aim to add new "experiential value" through e-books and create a new media experience that enhances customer engagement.

About the Special Site "and ST COMIC"

Release Date: July 2, 2026 (Thu) - Special feature articles by staff will be released sequentially.

On the special site, popular staff members will select "works I truly want you to read now" with their genuine voices.

From the introduced works, users can smoothly transition to the "SokuYomi" site and enjoy the manga.

We will deliver a special experience where you can discover your favorite new manga with the same sense of discovery as checking out fashion.

Content Details

A total of 27 people, mainly popular staff from "STAFF BOARD," will participate.

"Manga works I absolutely want you to read now," chosen with sincerity, will be released sequentially.

Staff Name: Bayako / Feature Title: Makes you laugh with gags then cry! Manga with superb emotional expression praised by Bayako

Staff Name: Shimayu / Feature Title: Shimayu, who used to copy the protagonist's hairstyle, chooses coming-of-age manga "filled with the reality of that time."

《About SokuYomi》

"SokuYomi" is a comprehensive e-bookstore that has been in operation for over 15 years, handling a wide range of manga genres without requiring downloads, allowing reading directly in a browser. It offers approximately 150,000 titles and over 800,000 volumes of manga. With monthly plans that increase bonus points with continued use, and point recharge functions that provide bonus points based on purchased points, users can always enjoy manga at a great value, and it is used by many people regardless of gender. Through a full renewal in October 2025, we aim to evolve into an e-bookstore that makes it "easier to use, always," for a comfortable manga reading experience.

Click here for the official "SokuYomi" website

《About And ST Co., Ltd.》

We operate the "Play fashion!" platform "and ST (And Esuti)," which connects diverse brands, categories, people, and things. We co-create new value with various customers and companies, evolving "places to buy" into "playgrounds" through the combination of fashion, technology, and community, aiming to realize "Retailtainment" that transforms shopping itself into an exciting experience.

▪️URL: https://www.andst.co.jp/

▪️Inquiries from Corporations: https://andst.zendesk.com/hc/ja/requests/new

《About the WEB Store "and ST (And Esuti)"》

This WEB store brings together a wide variety of brands, including "GLOBAL WORK," "niko and...", and "LOWRYS FARM." It offers ways to enjoy fashion and proposes exciting and diverse lifestyles. Centered around fashion, it also offers a wide range of genres such as cosmetics and food.

In addition to the "earn and use" and ST points, which can be used at approximately 1,500 stores nationwide and on the WEB store, the "STAFF BOARD," updated daily by over 4,600 staff members, is also available.

▪️URL: https://www.dot-st.com/

▪️iOS App: https://apps.apple.com/jp/app/collect-point/id404786725

▪️Android App: https://play.google.com/store/apps/details?id=jp.point.android.dailystyling&hl=ja

《About and factory》

and factory's mission is to "deliver & to everyday life," meaning to provide services that enrich people's lives, and we earnestly pursue business possibilities in various fields beyond entertainment.

【Company Overview】

and factory Inc. (https://andfactory.co.jp/)

Representative: President and CEO Rinji Aoki

Location: Sumitomo Fudosan Aobadai Tower 9F, 3-6-28 Aobadai, Meguro-ku, Tokyo 153-0042

Established: September 16, 2014

Capital: 70 million yen (as of the end of January 2026)

Number of Employees: 128 (as of the end of August 2025)

Securities Code: 7035