AndGAMER announced that it has signed a partnership agreement with Red Bull Japan.
Background of the Partnership: Toward 'Beyond Gaming'
Under the vision of 'making gamers' lives freer and richer,' AndGAMER has been proposing a wealthy gaming lifestyle. In recent years, attention in the gaming and esports sector has shifted not only to competitive scenes but also to culture and communities. By partnering with Red Bull, which has built a unique community in music and sports, AndGAMER aims to create new experiences and contact points as a partner in creating 'beyond gaming.'
Initiatives Under the Partnership
Utilizing 'Red Bull Gaming Sphere Tokyo' and the AndGAMER Store, the following initiatives will be pursued:
1. Event Planning: Held the 'AndGAMER Face OFF -Apex Legends 1v1 Tournament' on June 12, 2026. AndGAMER plans to continuously hold competitive and participatory events. 2. Brand Collaboration at Physical Hubs: Establishing environments where visitors can experience AndGAMER devices firsthand. 3. Content Planning: Promoting the charm of gaming culture via YouTube and social media. 4. Product Collaboration and Campaigns: Exploring campaigns that combine gaming devices with Red Bull.
About Red Bull Gaming Sphere Tokyo A Red Bull-operated gaming and esports facility in Nakano, Tokyo. It has hosted over 19,000 visitors and 112 events since opening.
About the AndGAMER Group The company operates brands like 'Void Gaming,' 'AIM1,' and 'VIZARD CLUB,' delivering the ultimate controller experiences to gamers.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: Void Gaming / AIM1