When will the collaboration between 'tiny tiny' and 'josemaru' be released?

It will be released from Thursday, June 11, 2026, at 'tiny tiny' Lumine Est Shinjuku store and the official web store 'and ST'.

When will the collaboration items be pre-released?

They will be pre-released sequentially from Friday, May 22, 2026, at 10:00 AM on the official web store 'and ST'.

What items will be available for purchase?

The lineup includes plush charms, tote bags, and pouches.

What kind of character is 'josemaru'?

'josemaru' is a character concept based on 'living a life in reality,' featuring a 0-year-old Bichon Frise puppy who works part-time, five days a week.

Are there any limited events at Lumine Est Shinjuku store?

Yes, from the release date, a limited event featuring a graphic receipt photo machine will be held.

tiny tiny to Launch Collaboration Items with Popular Character 'Josemaru' on June 11

Published May 22, 2026 6:00 PM ・ Updated Jun 14, 2026 9:14 AM ・ 2 min read ・ Source: PR TIMES

tiny tiny, under the Adastria Group, will release collaboration items featuring the viral social media character 'Josemaru' on June 11 via its official web store. An in-store photo booth event will also be held at Lumine Est Shinjuku.

tiny tiny, a feminine-styled accessory brand by Adastria Co., Ltd. (Adastria Group), is launching a collaboration with 'Josemaru,' a popular character among Gen Z. Items will be previewed on the official 'and ST' web store starting May 22 and go on sale on June 11 at the tiny tiny Lumine Est Shinjuku store and the official web store. Additionally, a limited-time receipt photo booth event will be held at the Lumine Est Shinjuku store starting on the launch date.

'Josemaru' is a character concept featuring a 0-year-old Bichon Frise puppy that 'lives in reality' and works a 5-day week, which has gained significant traction on social media. The collaboration collection features plush charms, pouches, and tote bags showcasing Josemaru and friends dressed up with ribbons and sunglasses. All items incorporate Josemaru’s signature hand-drawn brand logo.

[Release Details] - Preview Date: May 22, 2026 (Friday) - Official Launch Date: June 11, 2026 (Thursday) - Availability: tiny tiny Lumine Est Shinjuku, official 'and ST' web store

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Source: PR TIMES
Category: New Product

tiny tiny to Launch Collaboration Items with Popular Character 'Josemaru' on June 11

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