Adastria Co., Ltd.'s style editorial brand 'niko and ...' is launching 'Gyoza and Boogie Back II,' a popular campaign themed around 'gyoza and music.' Related items will go on sale from Friday, June 26, 2026, at select 'niko and ...' stores and the official web store, 'and ST.'
A one-night-only pre-launch event will be held at 'niko and ... TOKYO' from 6:00 PM on Thursday, June 25, the day before the official release. In addition to an advance sale of collaboration items, the event will feature a special in-person edition of the YouTube Live project '“GOOD” nights' with performances by Okamoto Emi and YAMORI, a DJ event, and food sales by the collaborating Hamamatsu gyoza shop, 'Gyoza Slappy.'
'niko and ...' proposes unique items and experiences through the brand's nine 'uni9ue senses' elements (clothing, food, housing, play, knowledge, health, travel, sound, and local). Following the success of the first installment in February 2025, this second event continues the 'gyoza and music' theme, expressing a worldview that enjoys time spent around the dining table.
The pre-launch event will recreate the world of the campaign's special website in a physical space, offering content to be enjoyed with music and food. All 24 product types will be available for advance purchase, including the instantly sold-out vinyl umbrella and gyoza cushion from last time, as well as new fried-rice-themed items and collaboration items with 'Gyoza Slappy.'
'Gyoza and Boogie Back II' Overview - Special Website: https://www.dot-st.com/nikoand/cp/gyoza_boogieback2/ - Release Date: From 10:00 AM, Friday, June 26, 2026 - Participating Stores: AEON MALL Asahikawanishi, LaLaport TOKYO-BAY, TOKYO, Futako-Tamagawa Rise, Yokohama Bay Quarter, AEON MALL Hakusan, AEON MALL Toyokawa, Hamamatsu Ichino, mozo wonder city, KUZUHA MALL, Kobe Harborland umie, LaLaport Fukuoka, official web store 'and ST', ZOZOTOWN
Pre-launch Event Details - Date & Time: 6:00 PM - 9:00 PM, Thursday, June 25, 2026 - Location: 'niko and ... TOKYO' - Admission: Open to everyone.
'“GOOD” nights' Special Live Event An in-person live concert will be held at 'niko and ... TOKYO'. - Date & Time: Thursday, June 25, 2026 - 7:00 PM - 7:30 PM: YAMORI - 8:00 PM - 8:30 PM: Okamoto Emi - Location: 'niko and ... TOKYO' 2F - Admission: Open to everyone (entry may be restricted if capacity is reached). - Note: This live performance will not be streamed and will be an in-person event only.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン