and ST Launches Full-Scale External Sales of DX Solutions STAFF BOARD and STAFF VOICE to Solve Retailers' Challenges Starting in July!

And ST Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President & CEO: Yuya Sakurai), which operates the mall & media business and BtoB business within the And ST HD Group, has leveraged its accumulated operational experience and know-how from its own brands to launch DX solutions that address challenges in OMO promotion and physical stores for retail companies. These solutions include the style posting app "STAFF BOARD" and the generative AI-powered voice input and analysis app "STAFF VOICE." In conjunction with this launch, special websites for each solution were opened on July 3, 2026 (Fri).

Regarding "STAFF BOARD" and "STAFF VOICE," which have achieved solid results with our own brands, we have received numerous inquiries from external companies expressing interest, such as "We want to introduce this to our company" and "We want you to share your operational know-how."

In response to these requests, we are now officially commencing external sales as solutions to support OMO promotion and resolve issues in physical stores across the entire retail industry. Moving forward, we will regularly hold seminars for companies considering adoption and launch limited-time campaigns to commemorate the full-scale release.

About STAFF BOARD

"STAFF BOARD" is a style posting app with a 98% staff satisfaction rate, featuring over 4,600 active staff members. It establishes a system to leverage high customer service skills cultivated in stores on e-commerce platforms, delivering a special customer service experience to online customers that is indistinguishable from that of physical stores. It maximizes staff's communication power, driving online sales and fan acquisition.

Easy Posting from Smartphone: Post styling easily within the e-commerce site using photos, videos, and audio, just like on social media.

Visualization of Results: Staff members can intuitively check and analyze sales and follower counts generated through their posts within the app.

Fair Evaluation of Staff: Visualizes customer service and contributions on e-commerce, leading to increased staff motivation and integration with performance evaluations.

Special Website: https://www.dot-st.com/cp/SaaS_staffboard

About STAFF VOICE

"STAFF VOICE" is a voice input and analysis solution that quantifies customer "voices" heard during interactions into data using generative AI, transforming them into corporate assets. It delivers the "voices of non-purchasers," which are difficult to obtain through reviews, to headquarters, enabling rapid feedback for appropriate product development and store improvements.

Voice Input Minimizing On-site Burden in Just 1 Minute: After customer service, simply launch the app and speak your customer's "voice" and "actions" to complete input.

Automatic Aggregation and Quantification by AI: AI instantly transcribes and automatically analyzes the real reasons for not purchasing, visualizing them as quantitative data on the management screen.

Special Website: https://www.dot-st.com/cp/SaaS_staffvoice

STAFF VOICE Limited-Time Campaign

To commemorate this full-scale launch, we are offering a special introductory support campaign for the first 5 companies.

Plan A: 0 yen initial cost

Plan B: Initial cost + 50% off running costs for 6 months

*For details on conditions and application, please feel free to contact our inquiry desk.

Inquiry Desk: https://andst.zendesk.com/hc/ja/requests/new

About Seminars

Title: And ST Hosted Seminar | Creating "Selling Staff Power" That Captures Hearts with Styling and Honest Opinions

Date and Time: August 4, 2026 (Tue) 13:30~

Tool: Zoom Webinar

How to Apply: Please register through the dedicated form below.

https://docs.google.com/forms/d/e/1FAIpQLSfUs9-IXIxIY238MIjccqrXFvlrBtUO3UzC4KUHELuqYmFGcg/viewform?usp=dialog

About WEB Store "and ST"

A WEB store that brings together a diverse range of brands including "GLOBAL WORK," "niko and ...," and "LOWRYS FARM." It offers ways to enjoy fashion and proposes exciting and diverse lifestyles. It covers a wide range of genres, focusing on fashion but also including cosmetics and food. The "and ST POINT" can be earned and used across approximately 1,500 stores nationwide and the WEB store. Additionally, the latest coordinate information updated daily by over 4,600 staff members, "STAFF BOARD," is also available.

<URL> https://www.dot-st.com/

<iOS App> https://apps.apple.com/jp/app/collect-point/id404786725

<Android App> https://play.google.com/store/apps/details?id=jp.point.android.dailystyling&hl=ja

About And ST Co., Ltd.

We operate the "Play fashion!" platform "and ST (And ST)," which connects diverse brands, categories, people, and events. We aim to co-create new value with various customers and companies, and to realize "Retailtainment" by evolving "shopping places" into "playgrounds" through the combination of fashion, technology, and community, transforming shopping itself into an exciting experience.

<URL> https://www.andst.co.jp/

<Inquiries for Corporations> https://andst.zendesk.com/hc/ja/requests/new

About And ST HD Group

The And ST HD Group is a multi-company group composed of companies such as "Adastria Co., Ltd.," "Element Rule Co., Ltd.," "BUZZWIT Inc.," and "ZETTON Inc.," which operate brands in apparel, miscellaneous goods, and food and beverage, as well as "And ST Co., Ltd.," which operates the mall & media business and BtoB business, "And ST Logistics Co., Ltd.," which handles group logistics, and the special subsidiary "WeOur Co., Ltd."

We aim to become a "Play fashion! platformer" that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally.

<Location> 2-21-1 Shibuya Hikarie, Shibuya-ku, Tokyo 150-8510

<URL> https://www.andst-hd.co.jp/

<Instagram> https://www.instagram.com/andSTHD_official/