"Everyone is friends" is the catchphrase! niko and ... to release collaboration items with "P-kies Family" including "Gachapin & Mukku", "P-chan", "Alphabetz" and "Billy" starting July 17 (Fri)

Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President: Yoshiteru Kitamura), which operates over 40 multi-brands under the Adastria HD Group, whose mission is "Play fashion!", will release collaboration items from its style editorial brand "niko and ..." with the popular characters "Gachapin & Mukku", "P-chan", and "Alphabetz" from "P-kies Family" owned by Fuji Television Network, Inc. (Headquarters: 2-4-8 Odaiba, Minato-ku, Tokyo; President: Kenji Shimizu) and Fuji Consumer Products LLC (Headquarters: 2-4-8 Odaiba, Minato-ku, Tokyo; CEO: Jiro Miyado), and "Billy", the original character of niko and .... The items will be available on the official WEB store "and ST" and at "niko and ..." stores nationwide. Ahead of the release, product pages will be available early on the "niko and ..." official WEB store "and ST" starting July 8, 2026 (Wed).

Additionally, "niko and ... COFFEE" stores will offer limited-time collaboration menu items, and a greeting event with "Gachapin & Mukku" and "P-chan" will be held at the "niko and ..." Yokohama Bay Quarter store on July 18, 2026 (Sat), among other special in-store initiatives.

"niko and ..." develops projects that propose unique things and experiences through the brand's nine elements: "uni9ue senses" (clothing, food, housing, play, knowledge, health, travel, sound, LOCAL). This collaboration was realized due to the affinity between Gachapin & Mukku's catchphrase "Everyone is friends" and "niko and ...'s" brand tagline "Meet, then find your fit." It is a special collection that stems from a shared desire to "further expand the circle of friends" through the encounter between "P-kies Family" and "Billy", deeply agreeing with each other's messages.

The collection depicts "P-kies Family," including the athletic "Gachapin," "Mukku," "P-chan," and "Alphabetz," enjoying various activities with "Billy," the original character of "niko and ...." The adorable sports-themed art, featuring challenges in soccer, basketball, baseball, and mountaineering, is all original designs by "niko and ..." created exclusively for this collaboration. You can enjoy a world that is both nostalgic and refreshingly new.

The collaboration items include a wide variety, such as sitting objects that faithfully reproduce the characters' expressions, floor chairs with attention to texture, and popular vinyl umbrellas and tote bags featuring original all-over art. Furthermore, the currently popular "sticker sheets" will also be available! Two types are offered: one with a fluffy texture and another with a cute sparkling glitter. In addition to niko and ...'s signature wide variety of lifestyle goods, there will also be a rich selection of apparel and accessories, including T-shirts with eye-catching surreal graphics, 2-pair socks, and hats, creating catchy items that color the daily lives of "P-kies Family."

At each "niko and ... COFFEE" store, two types of smoothies inspired by "Gachapin & Mukku" will be sold as part of the collaboration menu.

"niko and ..." x "P-kies Family" Collaboration Overview

Early Preview Period: July 8, 2026 (Wed) 10:00 AM - July 12, 2026 (Sun) 11:59 AM

Early Preview Site: https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002005343&stock=0

Official Release Date: July 17, 2026 (Fri) 10:00 AM onwards (sequential)

*Release date may change due to production circumstances.

Special Site: https://www.dot-st.com/nikoand/cp/202607product_zakka

*To be released at 10:00 AM on July 17, 2026 (Fri)

*Products will be released sequentially from 10:00 AM.

Handling Stores: All "niko and ..." stores in Japan and overseas, and ST Yumemall Saijo, and ST Lalaport Anjo, official WEB store and ST, ZOZOTOWN, Rakuten Fashion

*Release dates may vary by store.

Product Details (Partial Selection)

Objects that can be placed neatly on shelves, etc. They are so cute you'll want to line them up and display them.

Product Name: Sitting Object

Price: ¥2,200 (tax included)

Color Variations: P-chan / Gachapin / Mukku

This shopping basket bag will assist with your daily shopping, featuring insulation and cooling functions, making it useful not only for supermarkets and convenience stores but also for outings. It's also great that it can be folded compactly for storage when not in use.

Product Name: Shopping Basket Bag

Price: ¥3,300 (tax included)

Color Variations: White / Blue

A 5-step reclining floor chair inspired by Gachapin and Mukku, which is healing just to look at. Recommended for relaxing time at home.

Product Name: Floor Chair

Price: ¥7,700 (tax included)

Color Variations: Light Green / Red

This towel hanger is designed to resemble Gachapin's signature sport, "rings," with meticulous attention to detail in the three-dimensional plush toy.

Product Name: Towel Hanger

Price: ¥2,530 (tax included)

Trendy stickers are available in two types: a shimmering, crinkly design with glitter and a soft, puffy design to the touch. These are items you can enjoy sticking in various places.

Product Name: 3D Stickers

Price: ¥660 (tax included)

Color Variations: Shaker / Puffy

Humorous T-shirts expressing a surreal world like a dream, using all-over prints and composite square photos. Features surreal graphic designs such as Gachapin in a flower field and Mukku dissolving into light.

Product Name: Surreal Photo T-shirt

Price: ¥5,500 (tax included)

Color Variations: Gachapin / Hikari no Sekai / Ohana no Sekai / Mukku

Sizes: M / L

A set of cute color socks featuring "P-chan" embroidery and an all-over pattern of Alphabetz motifs, and an assorted set of two pairs of socks with "Gachapin & Mukku" boldly woven on each sock and catchy katakana logos. These are pop designs unique to "niko and ...".

Product Name: 2-Pair Socks

Price: ¥1,980 (tax included)

Color Variations: Orange x Blue / Navy x Ivory

Food Menu Details

At "niko and ... COFFEE," two types of smoothies and ice candies inspired by "Gachapin & Mukku" will be sold.

The two types of smoothies are made with fruit pulp puree, pursuing an authentic fruit flavor. A melon smoothie with the rich aroma of Andes melon and a Yubari melon sauce at the bottom, offering a dense flavor as if eating the fruit itself, and a watermelon smoothie that is surprisingly refreshing with the addition of lime acidity to the original sweet watermelon flavor, enriched with the sweetness of white chocolate for a rich taste.

Additionally, in the grocery section, pop print candies with characters printed on them, attached to sticks like real ice candy, will be sold. The apple flavor offers a refreshing taste that satisfies both adults and children.

Contents:

1. "Gachapin Melon Smoothie" / "Mukku Watermelon Smoothie" Each ¥680 (tax included)

2. "P-kies Family Candy" Each ¥650 (tax included)

Sales Period:

July 17, 2026 (Fri) - September 27, 2026 (Sun)

*Sales may end earlier depending on store inventory.

Smoothie Handling Stores:

"niko and ... COFFEE" Lalaport Fujimi / "niko and ... COFFEE" TOKYO / "niko and ... COFFEE" Futako Tamagawa Rise S.C / "niko and ... COFFEE" Aeon Mall Hakusan / "niko and ... KITCHEN" Aeon Mall Kofu Showa / "niko and ... COFFEE" Aeon Mall Toyokawa / "niko and ... COFFEE" mozo Wonder City / "niko and ... COFFEE" Aeon Mall Nagoya Dome-mae / "niko and ... COFFEE" Aeon Mall Tsu Minami / "niko and ... COFFEE" Kyoto Teramachi / "niko and ... COFFEE" Umeda HEP FIVE / "niko and ... COFFEE" Kobe Harborland Umie / "niko and ... COFFEE" Nara Family / "niko and ... COFFEE" Lalaport Fukuoka / "niko and ... COFFEE" Amu Plaza Kumamoto / "niko and ... COFFEE" Mito TAP Store / "niko and ... COFFEE" Mito Kobun Terrace

*Release dates may vary by store.

Grocery Handling Stores:

All "niko and ..." stores, official WEB store and ST

About the Greeting Event

Overview: "Gachapin & Mukku" and "P-chan" are coming to niko and ...!

You can enjoy taking commemorative photos and interacting with "Gachapin & Mukku" and "P-chan."

Date and Time: July 18, 2026 (Sat)

1st Session: 12:00 PM - / 2nd Session: 2:00 PM -

*Schedule may change on the day.

Capacity: 40 groups per session

Venue: "niko and ..." Yokohama Bay Quarter Store

Address: Yokohama Bay Quarter 3F, 1-10 Kinkocho, Kanagawa-ku, Yokohama, Kanagawa Prefecture

Participation Method: Advance reservation required.

Reservation Period: July 8, 2026 (Wed) 6:00 PM - July 16, 2026 (Thu) 11:59 PM

Eligibility: Open to everyone

Cost: Free

*As this is on a first-come, first-served basis, all slots will be filled and the application will close even within the reservation period.

*To make a reservation, you need to download the and ST app and register as a member.

*If there are any remaining slots after the reservation period, they will be added to the same-day participation slots.

*For the latest event information, please check the official Instagram account for "niko and ..." miscellaneous goods (@nikoand_tools).

Reservation Site: adastriaapp://event?id=233

About P-kies Family

For approximately 45 years since the broadcast of "Hirake! Ponkikki" began on April 2, 1973, the "Ponkikki Series" of early childhood education programs has been passed down through "Ponkikki," "Ponkikki 21," and "be Ponkikki," and remains deeply rooted in the memories of many people.

Many characters beloved across generations, including "Gachapin & Mukku," were born from the program and graced its screen. Triggered by the establishment of April 2nd, Gachapin & Mukku's birthday, as an official commemorative day called "Gachapin & Mukku Everyone is Friends Day" certified by the Japan Anniversary Association in 2025, friends such as "Koni-chan" from the popular "Janken" segment "Jaka Jaka Janken," the alien "P-chan" from Alphabet Star P Island, "Alphabetz," and "Gaa and Mu" have gathered, and are now expanding their circle of friends and embarking on new developments as the "P-kies Family."

About "niko and ..."

"niko and ..." is a "style editorial brand" that offers apparel, miscellaneous goods, furniture, and food and beverages. The lineup includes items that are not only practical but also possess a sense of humor, offering unexpected surprises and discoveries, leading to finding something that "fits" your lifestyle. With this message, the brand targets men and women in their 20s and 30s. As of the end of June 2026, there are 149 stores nationwide (including WEB stores).

<Official WEB Store and ST> https://www.dot-st.com/nikoand/

<Official Brand Site> https://www.nikoand.jp/

<Instagram> https://www.instagram.com/nikoand_official/

About Adastria Co., Ltd.

Adastria Co., Ltd. operates over 40 brands, including "Global Work," "niko and ...," and "Lowrys Farm," across multiple brands and categories with approximately 1,500 stores in Japan and overseas. Under the group mission "Play fashion!," we aim to become a globally influential multi-brand company that excites everyone's lives through fashion.

<Location> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510

<URL> https://www.adastria.co.jp/

About And ST HD Group

The And ST HD Group is a multi-company group composed of "Adastria Co., Ltd.," "Element Rule Co., Ltd.," "BUZZWIT Co., Ltd.," and "Zetton Co., Ltd.," which develop brands in apparel, miscellaneous goods, and food and beverages, as well as "And ST Co., Ltd.," which operates mall & media business and BtoB business, "And ST Logistics Co., Ltd.," which handles group logistics, and the special subsidiary "WeOur Co., Ltd."

We aim to become a "Play fashion! platformer" that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally.

<Location> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510

<URL> https://www.andst-hd.co.jp/

<Instagram> https://www.instagram.com/andsthd_official

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: niko and ... / P-kies Family