All-Employee Participation: Angellax Launches Unique Internal Awards to Turn Corporate Philosophy into Action

Angellax Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; CEO: Midori Ohsugi) held an all-employee general meeting and awards ceremony on June 15, 2026.

In the aesthetic industry, where AI advancements are prompting renewed questions about uniquely human value, the company holds biannual general meetings to share management policies and corporate philosophy, recognizing employees who embody these values through its awards program. This initiative drives organizational development by translating values from 'stated principles' into 'daily actions.'

These efforts have led to tangible results, including four of its salons simultaneously ranking No. 1 nationwide in the customer satisfaction category at the 16th Esthetic Grand Prix, and two consecutive years as Japan's top in facial technique.

Practicing Human-Only Value as an Organization in the AI Era

While many companies declare corporate philosophies and visions, it is difficult to deeply embed these values into the daily actions of every employee and establish them as corporate culture.

Angellax does not hold these meetings merely to 'share' values, but with the explicit goal of building an organization capable of 'practicing' them—hence the biannual general meetings and awards.

During the general meeting, the CEO communicates management direction and future vision, while also sharing mindsets and action guidelines for implementing values on the front lines. Through case presentations and annual strategy reports from each salon, employees across different locations and departments learn from one another and reflect on how they can personally embody the company’s philosophy.

The awards ceremony then serves as a platform to celebrate the practical application of these shared values in everyday work.

The awards include MVP, Long Service Award, President’s Award, Jukucho Award, Best Counselor Award, Customer Satisfaction Award, Teamwork Award, and Case Presentation Award. Additionally, unique Angellax-specific awards include the 'Unipos Award,' which honors the most resonant gratitude post on the employee recognition platform 'Unipos,' and the 'Midori Wants to Visit Award,' where CEO Midori Ohsugi personally experiences treatments at all salons every six months and selects the one she would most want to visit as a customer.

Angellax Omotesando was selected for the 'Midori Wants to Visit Award,' while Skin Care Center Shinjuku received the 'MVP Salon Award.'

By evaluating not just sales, but also customer trust, technical skill, contributions to colleagues, and willingness to take on challenges, the company clearly communicates to all employees what kind of values it truly honors—thereby reinforcing cultural integration.

Cross-Store Initiative Leads to MVP Salon Award

Skin Care Center Shinjuku has driven numerous initiatives with a brand-wide perspective, including sales management for store goals and manual creation led by store managers. Their efforts to lead the entire brand beyond their own store boundaries were highly recognized.

Store Manager S commented, 'Every day, I’ve been passionately working alongside my beloved teammates, and I believe that energy has directly translated into our results, earning us this award.

Now that I’ve also been entrusted with a managerial role, I want to support not only my own store but also colleagues at other locations in striving for MVP, while continuing to grow myself.'

CEO Midori Ohsugi’s Comment

'As beauty options diversify, we believe that “skin care”—maintaining healthy, beautiful skin—is a value only estheticians like us can provide.

The more AI evolves, the more people may feel loneliness or emotional pain somewhere inside. In such times, there is a need for a place where someone cares about you more than family, where just visiting warms your heart and gives you energy.

Truly being there for customers, giving them courage, and helping them become more positive—that is the role of us estheticians. Creating that turning point is our mission.

We will continue to cherish the uniquely human value that AI cannot replicate.'

Future Outlook

What Angellax aims for is not merely stating a philosophy, but building trust with each individual customer. By ensuring all employees share common values and engage with customers, the company strives to become an organization that delivers value beyond just technical skill.

Moreover, as AI advances and knowledge and information become universally accessible, the importance of human-created techniques, personalized customer care, and the ability to build trust will only grow further.

Angellax will continue to build an organization where philosophy translates into every employee’s actions, delivering higher value to customers and supporting each person in living a 'beautiful life.'