The Founders JAPAN, operator of the global skincare brand 'Anua,' has announced the appointment of world-renowned model and entrepreneur Kendall Jenner as its first-ever global ambassador.

With this appointment, the brand is launching a global campaign for its standout product, the 'PDRN Hyaluronic Hydrating Mist,' designed to create a hydrated, glowing 'glass skin' look.

### Background: Authentic Affection on Social Media The partnership was catalyzed by Jenner’s organic endorsement of the brand. In December 2025, she showcased Anua's 'Heartleaf Pore Control Cleansing Oil' and 'Heartleaf Quercetinol Pore Deep Cleansing Foam' on her social media as personal favorites.

Anua, with its brand philosophy of 'Simple but Effective,' resonates with Jenner’s personal values and global lifestyle. This authentic resonance led to her selection as the brand's inaugural global ambassador.

Anua has demonstrated explosive growth in North America, ranking #1 in the US TikTok Shop Beauty category in 2024 and being named an 'Amazon Top Brand' for two consecutive years (2024–2025). The brand is now available in over 160 countries with over 120 million units sold. THE FOUNDERS, the company behind Anua, reported annual revenues exceeding 700 billion KRW (approx. 75 billion JPY) in 2025.

### Product Overview 'PDRN Hyaluronic Hydrating Mist' / 30ml 1,265 JPY, 100ml 2,380 JPY (incl. tax) This mist-type serum features the ANUA PDRN CAPSULE™, combining hyaluronic acid, collagen, and PDRN. Its layering formula blends watery essence with glow oil beads to provide lightweight yet deep hydration, targeting dullness and dryness for a radiant finish.

### 'Dew On The Go' Pop-Up in SoHo, New York To celebrate the campaign, Anua will host an immersive pop-up store titled 'Dew On The Go' in SoHo, New York, on June 6th and 7th, 2026. The event will showcase the brand's vision of hydrated, glowing skin and mark the beginning of its global collaboration with Kendall Jenner.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: THE FOUNDERS / Amazon / TikTok Shop