Webinar Co-Hosted by Anyflow and Cloud Circus on 'Maximizing LTV for SaaS' to Be Held on July 14

Anyflow Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Ren Sakamoto) announces the co-hosting of a webinar for SaaS providers with Cloud Circus Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Akihiro Kanai). The event will take place online on Tuesday, July 14, 2026, from 12:00 to 13:00.

◾️ Event Overview

Date and Time: Tuesday, July 14, 2026, 12:00–13:00

Format: Online (webinar)

Capacity: First-come, first-served, limited to 100 participants

Fee: Free of charge

Registration: https://fullstar.cloudcircus.jp/media/event/20260714

◾️ Background

With the arrival of the AI era, functional differentiation among competing SaaS offerings is rapidly diminishing. As a result, customer selection criteria for SaaS products are shifting significantly, prompting the need to reevaluate strategies across customer acquisition, churn prevention, and upselling.

This webinar will provide practical insights and organizational frameworks centered on the customer perspective to maximize LTV, drawing on real-world experience and case studies from both companies. It offers a valuable opportunity for business professionals in the SaaS industry to reassess whether their current approaches align with the evolving market.

◾️ Target Audience

SaaS business leaders who also serve as product managers

Professionals seeking to stay updated on changing customer selection criteria and latest trends in the AI era

Those looking to review their company’s churn prevention and expansion strategies by benchmarking against other companies’ practices

◾️ Program Agenda

How to Build a SaaS Product That Customers Choose ~Evolving reasons behind customer choices, integrating insights into product development, and the importance of collaboration~

Practical Know-How and Case Studies for Reducing Churn and Driving Expansion ~Strategies to reduce churn and increase upsell~

Panel Discussion

Register here

◾️ Speakers

Ken Ajisaka

Manager, Sales Division 3, Product Headquarters, Cloud Circus Co., Ltd.

Joined Cloud Circus after graduating from university, working in new customer acquisition across inside sales, field sales, and partner business domains. In 2025, achieved the top sales performance company-wide while serving as a manager. Currently serves as a field sales manager in the Product Headquarters, leveraging customer success expertise developed through serving over 66,000 companies with SaaS tools to support the growth of SaaS businesses.

Tomonari Sunaga

Business Leader and Product Owner, Anyflow Embed, Anyflow Co., Ltd.

After graduating from a science-focused graduate school in 2017, joined a financial group as a new graduate and worked as a product manager for a smartphone app. In 2020, transferred to MIL, an interactive video startup, where he held roles in sales and customer success before becoming a PM. In 2023, joined Anyflow, inspired by the potential of Anyflow Embed to solve external integration challenges. Currently leads the Anyflow Embed product as both business leader and product owner, driving solutions to integration challenges for SaaS companies.

◾️ About Anyflow Co., Ltd.

Company Name: Anyflow Co., Ltd.

Representative: Representative Director and CEO, Ren Sakamoto

Founded: February 12, 2016

Headquarters: 6th Floor, Tokyo Toranomon Global Square, 1-3-1 Toranomon, Minato-ku, Tokyo

URL: https://anyflow.jp

◾️ About Cloud Circus Co., Ltd.

Company Name: Cloud Circus Co., Ltd.

Representative: Representative Director, Akihiro Kanai

Founded: April 1, 2009

Headquarters: 21F, Shinjuku Monolith, 2-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

URL: https://cloudcircus.jp/