AnyMind Group Launches "AnyDigital Max for Apps", an AI Marketing Platform for App Developers

AnyMind Group Co., Ltd. (hereinafter "the Company," read as AnyMind Group, Representative Director and CEO: Kosuke Sogo) has launched "AnyDigital Max for Apps," an AI marketing platform for app developers, based on its digital marketing platform "AnyDigital." The Company, along with its group company, FORUM Co., Ltd. (hereinafter "FORUM," Representative Director: Kazuma Watamoto), which has accumulated advertising delivery data and marketing data through marketing support for app developers and advertisers, and its other group company, MISM Co., Ltd. (hereinafter "MISM," read as MISM, Representative Director: Chiori Habe), which possesses vertical video creative production and performance data, will integrate and utilize this data through AI. This will support not only the optimization of CPI (Cost Per Install) but also the maximization of LTV (Lifetime Value). ■Background In the digital advertising market, as media algorithms become more sophisticated and targeting becomes automated, it has become difficult to achieve advertising delivery results solely through media selection. Furthermore, with stricter regulations on IDFA (Identifier for Advertisers), traditional targeting methods are changing, and the importance of creatives as a factor influencing advertising performance is increasing. On the other hand, in many cases, evaluation at the operational level still focuses on CPI, and post-installation data such as retention rates, monetization rates, and ROAS (Return On Ad Spend) are not sufficiently utilized in creative production and ad delivery. To solve these issues, a system and solution that can identify effective creatives and delivery designs from an LTV maximization perspective, and rapidly repeat verification and improvement, are essential. ■Overview of AnyDigital Max for Apps AnyDigital Max for Apps is an AI marketing platform for app developers that comprehensively analyzes data such as creatives, ad delivery, and in-app behavior using AI, and provides creative production, improvement, and ad delivery that lead to results, all offered as a BPaaS (Business Process as a Service) model. In addition to the creative data held by MISM, which operates a vertical video creative business, data related to app usage, retention, and monetization are utilized for analysis. This supports the sustainable growth of app businesses as an AI-driven marketing infrastructure aimed at maximizing LTV and improving profitability, not just optimizing CPI.

〈Key Analysis Data〉 Creative Data ・Performance data of vertical video UGC materials and creative production (composition, appeal, models, etc.)

Ad Delivery Data ・Cross-platform ad operation data from Google, TikTok, AppLovin, etc.

In-App Data ・Post-installation event data such as retention rate, monetization rate, and ROAS

〈Key Features〉 ・Creative Analysis: AI analyzes in-app behavior data and ad delivery data to visualize appealing elements that lead to results.

・High-speed mass production of vertical video creatives and systematization of winning patterns into a database.

・Connection analysis between post-installation events (retention, monetization) and creatives.

UA Optimization ・Ad Operation Optimization: Cross-platform optimization of ad delivery across multiple media such as Google, TikTok, and AppLovin.

・Automatic adjustment of budget allocation and bidding by AI.

LTV Design & Analytics ・LTV Analysis: AI comprehensively analyzes in-app behavior data (retention, monetization data), supporting KPI design centered on LTV and integration into marketing operations.

Implementation Effects (Trial Results) In trial implementation cases, LTV improvement has been confirmed. For example, in an e-commerce app case, ApD30 LTV (30-day customer lifetime value) increased by 137% when comparing before and after implementation. The increase in creative production and verification iterations also led to the establishment of a high-speed verification cycle. *Compared November 2025 and February 2026 *Based on monetization sales. Calculated based on purchase amount excluding cost of goods sold. *D30 LTV is calculated by dividing the purchase amount by the total number of users. *Results may vary depending on delivery conditions and operational structure. ■Comment from Kosuke Sogo, Representative Director and CEO of AnyMind Group For the growth of app businesses, marketing design based on LTV, taking into account not only the maximization of installations but also subsequent retention and monetization rates, is becoming increasingly important. Currently, in addition to optimizing ad delivery, the ability to identify which creatives lead to continued use and revenue, and to continuously improve them, is what determines success. AnyDigital Max for Apps is a platform that integrates creative production, ad delivery, and in-app ad data analysis with AI to optimize marketing based on LTV. Moving forward, we will continue to strengthen our marketing support that directly contributes to the business growth of companies, by combining the technologies and operations of each group company. ■Contact Information Please select inquiries regarding monetization of apps, websites, etc. URL: https://anymindgroup.com/ja/contact/ Digital Marketing Platform "AnyDigital" AnyDigital is a digital marketing platform that enables the management of marketing activities across all media, including web, SNS, smartphone apps, and DOOH.

It comprehensively supports the growth of brand companies through services such as media planning agency, creative production using rich formats, reporting and numerical data reporting agency, joint ad format development with media, and product design utilizing first-party data and common IDs. URL: https://any-digital.com/ja/ About AnyMind Group AnyMind Group was founded in Singapore in 2016 and is a technology company with offices in 15 countries and regions, primarily in the Asian market. Starting from social marketing and social commerce, it supports the business growth of brand companies by providing integrated data and operations through a BPaaS (Business Process as a Service) model that spans from e-commerce to offline distribution. Listed on TSE Growth (Securities Code: 5027).