ORIHICA Opens 'ORIHICA Yokosuka Courseside Bay Store' – Promoting Business and Smart-Casual Fashion at a Yokosuka Landmark

ORIHICA, a brand that promotes smart business style (operated by AOKI Corporation; President and CEO: Aoki Akihiro), will open the 'ORIHICA Yokosuka Courseside Bay Store' on Saturday, June 27, 2026, on the 3rd floor of the shopping mall 'Courseside Bay Stores' located in Yokosuka City, Kanagawa Prefecture. By expanding into the Kanto region—a key target area—ORIHICA aims to further enhance brand awareness and expand market share as it moves toward its nationwide goal of 200 stores.

ORIHICA Arrives at a Shopping Mall That Captures the Spirit of Yokosuka

The 'Courseside Bay Stores,' where ORIHICA is now opening, is the largest shopping mall in the region, leveraging its prime location that embodies Yokosuka’s iconic 'sea and port' atmosphere. The mall features fashion boutiques, lifestyle goods stores, a food zone offering local Yokosuka cuisine, and amusement facilities, making it a popular destination for families and local residents. Additionally, the Honcho district of Yokosuka City hosts city hall, various government offices, and local industrial offices, while also serving as a bedroom community for commuters to central Tokyo and Yokohama. ORIHICA’s signature 'smart business style' aligns perfectly with the needs of working professionals who seek seamless transitions between work and leisure, supporting their everyday wardrobes and contributing to broader brand recognition.

The new store features a soft color scheme centered on 'Orihica Blue,' with curved designs incorporated into fixtures and wall surfaces to create a welcoming space that blends nostalgia and modernity, appealing to customers of all ages. The store also utilizes a 'Web Order System' that allows customers to shop online and have items shipped directly from the warehouse to their homes. This enables the store to maximize display space for high-demand carry-out items such as jackets, shirts, and accessories. Despite limited floor space, the store optimizes sales efficiency to showcase a wider range of products. An opening special sale will also be held, demonstrating ORIHICA’s commitment to meeting customer needs and creating an enjoyable shopping experience.

Moving forward, ORIHICA will continue strengthening its presence in previously unentered regions to achieve its 200-store target and expand brand awareness nationwide.

[Store Information]

Store Name: ORIHICA Yokosuka Courseside Bay Store

Address: 2-1-12 Honcho, Yokosuka City, Kanagawa Prefecture

3rd Floor, Courseside Bay Stores

Phone Number: 046-874-6788

Store Size: Approximately 51 tsubo (about 168.5 square meters)

Business Hours: 10:00–21:00

Image is for illustrative purposes only.

※The content of this press release is accurate as of the date of announcement and may differ from the latest information.