Kaju Kobo Karin, a fruit juice bar operated by Aoki Fruits Co., Ltd. (Headquarters: Koriyama City, Fukushima Prefecture; President: Daisuke Aoki), will collaborate with virtual traveler VTuber Shizuma Rei to launch a "Hydrate at Kaju Kobo Karin in Aeon Mall! Campaign," selling limited-time collaboration drinks.
This project will be held as part of the "Super! COOOOOOL Strategy" implemented by Aeon Mall, for a limited time from June 1 (Monday) to August 31 (Monday), 2026, at 85 targeted Kaju Kobo Karin stores within Aeon Malls nationwide. During this period, a different collaboration drink will be introduced each month, and customers who purchase the product will randomly receive one of five specially designed limited-edition stickers featuring Shizuma Rei.
Furthermore, customers who purchase the "Sonomanma Watermelon Juice Ticket Booklet" sold at targeted stores during the same period will receive an original card with a special design by Shizuma Rei.
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A Collaboration Realized Between Trending VTuber Shizuma Rei and Kaju Kobo Karin!
Shizuma Rei, who operates as a virtual traveler VTuber, mainly distributes content on YouTube centered around walking tours and commentary videos of Aeon Malls. She has garnered significant attention, particularly on social media, for her unique skill of identifying a specific Aeon Mall just from an image of a part of the facility. Since starting her activities in July 2024, her channel has surpassed 110,000 subscribers as of May 2026. Notably, after she introduced Kaju Kobo Karin as a "Kyusui-jo" (water station) in a video from her "Aeon Mall Walking" series, the phrase "It's a Kyusui-jo!" became a hot topic on social media. This has spread into a user-participatory movement, with customers actually visiting the stores, taking pictures of the locations and products, and posting them with the phrase.
Backed by this connection, a three-way collaboration between Shizuma Rei, Aeon Mall, and Kaju Kobo Karin has been realized. This project is implemented as part of the "Super! COOOOOOL Strategy" conducted by Aeon Mall. The "Super! COOOOOOL Strategy" is an initiative aimed at providing a "cool and fun" experience so that visitors can spend time comfortably inside the mall during the hot summer months, thereby promoting the spread of "cool sharing." It is also hoped that Kaju Kobo Karin, widely loved as a "Kyusui-jo," will become even more accessible as a place for a short break or refreshment during mall visits.
Refreshing Collaboration Drinks Perfect for Summer (3 Types Total)
During the period, three collaboration drinks finished with a refreshing taste perfect for summer will be released sequentially, one each month. Shizuma Rei herself was involved in the prototype testing, meticulously developing not only the taste but also the appearance and naming. Furthermore, the collaboration products are served in special cups featuring Shizuma Rei's original designs, allowing customers to visually enjoy the worldview of the collaboration. The lineup offers a new enjoyment with every visit, along with the ideal refreshment for the hot season and a full appreciation of the natural appeal of fruits.
"Torotto Mango & Apple" Shizuma Rei's comment: "I absolutely love the chunky texture of the apple, it's so delicious!"
"Hajikeru Orange & Lemon" Shizuma Rei's comment: "A highly recommended cup that adds a new twist to Karin's familiar orange!"
"Gokugoku Grapefruit & Lemon" Shizuma Rei's comment: "The collaboration of lemon and grapefruit is a perfect match!!"
"Torotto Mango & Apple" Sales Period: June 1, 2026 (Monday) - June 30, 2026 (Tuesday)
"Hajikeru Orange & Lemon" Sales Period: July 1, 2026 (Wednesday) - July 31, 2026 (Friday)
"Gokugoku Grapefruit & Lemon" Sales Period: August 1, 2026 (Saturday) - August 31, 2026 (Monday)
Price: M Size: 540 yen (Takeout 583 yen with tax, Eat-in 594 yen with tax) L Size: 830 yen (Takeout 896 yen with tax, Eat-in 913 yen with tax)
Participating Stores: 85 targeted Kaju Kobo Karin stores in Aeon Malls nationwide implementing the "Super! COOOOOOL Strategy" *Excludes Kaju Kobo Karin in Hokkaido, and Wonder Fruits and V²&M by Fruits Bar AOKI stores located within Aeon Malls.
Look Forward to Seeing Which One You Get! Collaboration Drink Purchase Bonus: Limited Stickers (5 Types Total)
As a purchase bonus for the collaboration drinks, one specially designed limited-edition sticker of Shizuma Rei will be given for every cup of the targeted product purchased. The design is based on the 4 illustrations depicting Shizuma Rei enjoying the "Kyusui-jo"
FACT BOX
- Source: PR TIMES
- Category: キャンペーン