【Tsukada Farm Plus】'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento'—Double Winner of Japan Location Bento Awards and TV Industry Award—Now Available Along the Chuo Line; Kinokuniya Store Count Expands to 13 Locations

Tsukada Farm Plus Co., Ltd. (Head Office: Toshima-ku, Tokyo; President and CEO: Taichi Morio), a company under AP Holdings Co., Ltd. (Head Office: Toshima-ku, Tokyo; Chairman and President: Hisashi Yoneyama; hereinafter “APHD”) operating in the prepared food business, will expand its bento sales at Kinokuniya stores in Tokyo to 13 locations starting July 1, 2026 (Wed).

Tsukada Farm Plus began selling at five Kinokuniya stores in Tokyo in December 2025 and added two more stores in March 2026. Starting July 1, 2026 (Wed), the company will begin selling its popular products—including the 'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento,' which recently won both the Gold Prize and the TV Industry Award at the Japan Location Bento Awards—at six additional Kinokuniya stores along the Chuo Line. This expansion will increase accessibility for customers in the Chuo Line area, which previously fell outside the company’s delivery zones, and marks a significant step in advancing its retail channel strategy, opening new possibilities for its bento business.

Accelerating Retail Channel Expansion

To date, Tsukada Farm Plus has primarily focused on corporate delivery services, serving meetings, filming locations, events, and selling within commercial buildings such as train station retail areas (ekinaka) and department stores, with deliveries concentrated in Tokyo’s 23 wards.

However, in response to customer demand from areas outside its delivery zones expressing a desire to purchase products during everyday shopping, the company has actively pursued expansion into retail channels across Tokyo.

Sales at Kinokuniya began in December 2025 at five stores. The introduction of Tsukada Farm Plus’s meat-based bentos—previously underrepresented at Kinokuniya—has steadily increased bento sales, leading to this latest expansion.

The company holds high expectations for expanding its sales channels and increasing customer touchpoints in the Chuo Line area—a region with high user density for both residential and business purposes—where its own delivery operations had previously faced limitations*1.

*1: Limitations include quantity, order amount, and delivery time (https://www.tsukada-plus.jp/order/)

Kinokuniya Sales Launch Schedule and Stores

Launch Date

Store

December 2025

Kinokuniya Antre Lumine Shinjuku Station Store

Kinokuniya Antre Ebisu Station Store

Omo Kinokuniya Echika Omotesando Store

Kinokuniya Antre Ekia Kitasenju Station Store

Kinokuniya Antre Gransta Marunouchi Store

March 2026

Kinokuniya Todoroki Store

Kinokuniya Antre Gransta Store

Starting July 1, 2026

Kinokuniya Kunitachi Store

Kinokuniya Antre Ecuté Tachikawa Store

Kinokuniya Daily Table Atre Mitaka Store

Kinokuniya Daily Table Atre Kichijoji Store

Kinokuniya Daily Table Nishi-Ogikubo Station Store

Kinokuniya Daily Table Beans Asagaya Store

【Sales Overview】

Sales Expansion Start Date: July 1, 2026 (Wed)

Kinokuniya Official Website: https://www.e-kinokuniya.com/

Example Products:

Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento 100% Hokkaido Black Beef Burger Bento Domestic Silver Salmon Bento Created in Collaboration with Fishermen

*Products and quantities may vary by store.

【Future Sales Strategy】

The company is currently preparing to expand its bento manufacturing facility, with full operations scheduled to begin in summer 2026.

Previously, during peak seasons, the company was unable to meet all customer demand and had to decline advance orders. With full operation starting summer 2026, production capacity is expected to increase to approximately 1.5 times the current level.

Tsukada Farm Plus will further advance its hybrid model of bento delivery and retail sales, aiming to make 'Tsukada Farm' more accessible through increased production and expanded distribution channels.

Major Awards Received by Tsukada Farm Bento Lab

April 2016

FABEX Deli & Bento Grand Prix 2016 Gold Prize

'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento'

FABEX Deli & Bento Grand Prix 2016 Excellence Prize

'Charcoal-Smoked Hinanotori Bento' (now Charcoal-Grilled Bento)

November 2016

Inter BEE 2nd Location Bento Grand Prix Grand Prix

April 2021

FABEX Deli & Bento Grand Prix 2021 Excellence Prize

'Domestic Silver Salmon Bento Created in Collaboration with Fishermen'

April 2023

13th Karaage Grand Prix, Karaage Bento Category Gold Prize

'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento'

October 2023

Japan Food Selection Grand Prix

'Charcoal-Grilled Bento: A Collaboration of Smoky Charcoal and Yumezukuri Chicken'

June 2024

Japan Location Bento Awards Gold Prize

'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento'

April 2025

FABEX Deli & Bento Grand Prix 2025 Gold Prize

'Premium Tai Meshi Mukou-ni: Wild Red Snapper from Oshu Fishing Port, Iwate, Selected by an Expert'

June 2025

Japan Location Bento Awards Gold Prize

'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento'

June 2026

Japan Location Bento Awards Gold Prize and TV Industry Award

'Exquisite Tsukadama Tartar Young Chicken Chicken Nanban Bento'

Tsukada Farm Plus Company Overview

Tsukada Farm Plus emphasizes 'the story behind ingredients' in product development.

Most ingredients used in its bentos are sourced directly from producers cultivated by Tsukada Farm Plus. The company is committed to creating bentos that not only taste delicious but also convey the producers’ passion to consumers.

Company Name: Tsukada Farm Plus Co., Ltd.

Website: https://www.tsukada-plus.jp/

Address: ISO Building 5F, 1-10-1 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-0021

Founded: July 1, 2015

Representative: President and CEO Taichi Morio

Business: Bento manufacturing and sales

Store List: https://obento.tsukadanojo.jp/shop

*For temporary events and limited-time pop-ups, please check official social media accounts.

Official X: https://x.com/TsukadaPlus

Official Instagram: https://www.instagram.com/tsukadanojo_obento/

*Information in this press release is current as of the publication date and may change over time or due to subsequent events. We appreciate your understanding.

About AP Holdings

Founded on October 29, 2001.

With the mission of 'pursuing the ideal form of food,' AP Holdings operates over 40 diverse restaurant brands domestically and internationally, including izakayas such as Tsukada Farm, specialized concepts like Shijuhachi Fishing Port, Shibaura Meat, sushi, yakitori, hot pot, and shabu-shabu.

Beyond restaurants, the company runs the prepared food business 'Tsukada Farm Plus,' as well as poultry and fresh seafood processing and distribution businesses.

Within the 'food industry' ecosystem connecting producers, sellers, and consumers, AP Holdings strives for an [ALL-WIN] outcome for all stakeholders.

Company Overview

Company Name: AP Holdings Co., Ltd.

Website: https://ap-holdings.jp/

Founded: October 29, 2001

Representative: Chairman and President Hisashi Yoneyama

Business Activities:

Operation of restaurants and food retail stores; franchise recruitment and support Operation of poultry farms and ranches Fishing Agriculture Poultry processing, manufacturing, and sales Food processing, distribution, import/export, and sales

Headquarters: ISO Building 5F, 1-10-1 Nishi-Ikebukuro, Toshima-ku, Tokyo 171-0021

Press Inquiries

Public Relations, AP Holdings Co., Ltd.

Email: [email protected]