Simmons Bed & Mattress Buyout Enhancement Program Starts in Chiba, Ichikawa, and Funabashi via 'Shucchou Kaitori Hanamaru'

The comprehensive reuse service "Shucchou Kaitori Hanamaru Chiba Branch," based in Ichikawa City, Chiba Prefecture, launched a buyout enhancement initiative for the luxury bed brand "SIMMONS" starting May 2026.

Program Details This initiative focuses on high-end Simmons series with specific price guarantees: - Target Series: "Custom Royal Series" and "Beautyrest Luxe Series." - Buyout Guarantee: Starting from 10,000 yen for a frame and mattress set (subject to conditions).

Strengthening Buyout Capabilities By utilizing a joint sales channel with "SELUNO," a specialized luxury furniture wholesaler and retailer, the store has strengthened its resale capacity for premium beds and mattresses. This allows for higher appraisal values compared to conventional recycle shops.

Rising Regional Demand in Chiba The initiative addresses several growing trends in Chiba Prefecture: - **Relocation and Moving**: Residents moving to new condominiums or houses often find their large luxury beds cannot fit or are no longer needed. - **Estate Sales & Nursing Home Admissions**: With an aging population, many families struggle with the disposal of heavy premium beds when moving to elderly care facilities or organizing estates.

Simmons Brand Value Simmons is globally recognized for its "Pocket Coil Technology," offering superior pressure relief and comfort. Their widespread use in luxury hotels maintains high brand prestige, ensuring steady demand in the secondary market for items in good condition.

Store Information: Hanamaru Chiba Branch - **Address**: 1F Mediasugiura, 4-4-24 Minami-Yawata, Ichikawa-shi, Chiba 272-0023 - **Hours**: 10:00–20:00 (Open daily/Irregular holidays) - **Service Area**: Entire Chiba Prefecture (Funabashi, Ichikawa, Matsudo, Narashino, etc.) - **Official Site**: https://hanamarukaitori-shuccho.jp/chiba/