[Event Report] Hokkaido Consadole Sapporo x Ai Plan Sponsored Game 'Turning Connections into Form DAY' Held

Ai Plan Inc. (Headquarters: Sapporo, Hokkaido; Representative Director: Ikumi Shindo) held its sponsored game, 'Turning Connections into Form DAY,' on May 23rd (Saturday) during the Hokkaido Consadole Sapporo vs. Jubilo Iwata match.

This marks the 10th time this sponsored game has been held since its inception in 2017. In line with the rollout of Ai Plan's new logo and tagline, the match title was changed from the previous 'LOVE & THANKS Match' to 'Turning Connections into Form DAY.'

Programs Not Usually Experienced

With the aim of giving back to members through unique stadium experiences, a pre-lottery was conducted for Ai Plan Mutual Aid members. Winners participated in special programs that are not typically available, enjoying precious moments unique to the stadium.

Backyard Tour

The backyard tour guided participants through the restricted areas of the Daiwa House Premist Dome, normally accessible only to staff.

Experiencing the different pathways and spaces from the 'front' of the stadium where the game takes place allowed participants to feel the atmosphere of the behind-the-scenes operations supporting the match. Participants expressed surprise and excitement at being able to experience areas not usually visible.

Flag Bearer

Prior to the match kickoff, a flag bearer program was held as a special event accompanying the players' entrance.

This program, where participants played a significant role in coloring the start of the match under the gaze of many supporters, offered a special experience of feeling the stadium's heightened excitement up close.

It was a memorable and bright moment for all participants.

Escort Kids

Children participated in the escort kids program, walking onto the pitch hand-in-hand with the players.

In the tense atmosphere just before the match, the experience of walking with their admired players provided a valuable opportunity to feel the stadium's realism up close, leaving a special memory.

Match Ball Ceremony

For the match ball ceremony, a couple selected through the pre-lottery appeared on the pitch wearing original dresses and tuxedos from Ai Plan's original dress brand, 'DESTINA.'

Under the watchful eyes of many supporters, they handed the match ball to the referee, creating a significant moment leading up to the kickoff.

Creating Touchpoints with Visitors Through Booths at the Venue

On the day, several special booths were set up, including one introducing the Ai Plan system, wedding venue information, and an event linked with X (formerly Twitter). The booths were bustling with visitors even before the match began.

Ai Plan Booth

Visitors who completed a survey received exclusive original merchandise for the day.

This provided an opportunity for supporters to feel closer to Ai Plan.

Bridal Booth

Information about the wedding venues operated by Ai Plan was provided.

A special talk show featuring Hokkaido Consadole Sapporo players was also held.

Player Kento Nakamura discussed weddings with Tsubasa Yamagata (Sankaku-Yama Broadcasting), and many supporters listened intently.

X Booth

As part of an event linked with X, numerous Hokkaido Consadole Sapporo x Ai Plan collaboration goods, including eye-catching new posters featuring captain Shota Nishino, were distributed to booth visitors on a first-come, first-served basis.

*Distribution was on a first-come, first-served basis and ended when supplies ran out.

The area around the booths was lively with many visitors.

Although the team unfortunately lost the match, the venue was filled with loud cheers as the players were celebrated after finishing the final regional league match of the Meiji Yasuda J2/J3 Centennial Vision League.

All Ai Plan staff will continue to support the club's development alongside the supporters of Hokkaido Consadole Sapporo.

Company Profile

【Ai Plan Inc.】

Founded in 1930 in Sapporo as a catering business. The company strives to improve and develop funeral and wedding services, centered around a membership system that allows for gradual preparation for life's ceremonies such as weddings and funerals.

WEB: https://apg-aiplan.com/

X (formerly Twitter): https://x.com/apg_aiplan

LINE: https://page.line.me/aiplan?openQrModal=true

YouTube: https://www.youtube.com/@apg_aiplan