Patent Application Report for CRM Business Model

【Announcement Overview】

Arcus Japan Co., Ltd. (Representative Director: Shinkei Matsubara, Location: Yodogawa-ku, Osaka City, Osaka Prefecture) announces that it has filed a patent application on June 30, 2026, for the "CRM4.0 Relationship Asset Engine," a system that utilizes AI to quantify and assetize the relationships between users and targets, as the ultimate theory (business model) of CRM.

Additionally, a special campaign will be held to commemorate the patent application, so please stay with us until the end.

Application Number (Patent): Patent 2026-122904, Organization Number: AJ1001T00, IPC Classification: G06Q 50/12

1. Background and Challenges of the Invention

Conventional CRM (Customer Relationship Management) systems have only managed records of purchases, contacts, and browsing histories, i.e., "what was done," and have not sufficiently realized mechanisms to quantify and accumulate psychological and social connections such as trust, empathy, cheerleading desire, and attachment formed between users and targets.

In particular, in relationships such as creators and fans, companies and customers, educators and learners, and local organizations and supporters, it has been difficult to grasp the depth of relationships or future growth potential with only contact frequency or purchase history. Additionally, there has been a lack of infrastructure to comprehensively evaluate emotional states, empathy levels, support histories, and reaction histories, and continuously accumulate, learn, and utilize the results.

This invention aims to solve these challenges by providing a new information processing architecture that quantifies, accumulates, and utilizes relationships themselves as "assets."

2. Overview of the Invention

The invention "Information Processing System, Information Processing Method, and Program" is an information processing system that evaluates, accumulates, and utilizes the relationships between users and targets. The system consists of the following main components.

Evaluation Engine (5 Quantitative Indicators)

Relationships are quantified from multiple angles using the following 5 indicators.

Evaluation Engine (5 Quantitative Indicators)

Integrated Evaluation by Relationship Asset Value (RA)

Integrated Evaluation by Relationship Asset Value (RA)

Main Functional Components

Acquisition Unit (10): Acquires various behavioral information such as videos, audio, images, comments, support, purchases, and community participation.

Relationship Information Generation Unit (20): Calculates R from behavioral information (Relationship Stages: Awareness → Interest → Empathy → Support → Fanization → Community Formation → Co-creation).

Evaluation Unit (30): Generates H through emotion analysis and video analysis (Happiness, Comfort, Emotion, Empathy, Trust, Cheerleading Desire).

Discomfort Judgment Unit (40): Numerically quantifies and controls inappropriate content for children, inflammatory remarks, defamation, and incitement to outrage as N.

Memorial Information Generation Unit (50): Automatically extracts the best moments based on M values → Automatically generates memorial albums, collages, and memorial emails.

Action Generation Unit (60): Proposes the next best action (invitation, purchase proposal, thank-you delivery, etc.) based on A for fan stages and deepening relationships.

Relationship Asset Generation Unit (70): Generates RA values and accumulates them chronologically in the Relationship Asset Memory Unit (100).

Learning Unit (80): Uses accumulated data to update machine learning models → Continuously improves proposal accuracy.

Multilingual Conversion Unit (110): Multilingual empathy conversion that maintains emotional and cultural nuances (accuracy managed by conversion quality score E).

3. Technical Features and Novelty

Differences from Conventional CRM

Comparison Items

Conventional CRM

This Invention (CRM4.0)

Evaluation Target

Purchase and Contact History (Behavioral Records)

Depth of Relationships, Emotions, Empathy, Attachment (Assetization)

Emotion Evaluation

None (Text Emotion Analysis Level)

Quantified as Humanity Evaluation Value H on Multiple Axes

Safety Management

Handled by Separate Systems

Automatic Control with Integrated Discomfort Correction Value N

Memorial Generation

None

Automatically Extract and Memorialize Best Moments with M Values

Next Action Proposal

Manual Settings/Rule-Based

AI Automatic Proposal Based on RA and Learning Unit

Multilingual Support

Machine Translation (No Emotion Maintenance)

Empathy Conversion that Maintains Emotional and Cultural Nuances

Continuous Learning

None

Automatically Update Machine Learning Models with Accumulated RA Data

4. Main Application Scenarios

This system can be applied to any field where "relationships create value."

Creators, VTubers, Artists: Visualize and strengthen fan relationship assets as RA, achieve LTV maximization, churn prevention, and revenue improvement.

Retail, Franchises, EC: Ultra-personalized CRM through integration of store visits and purchase history with RA. Detect early signs of repeat customer churn and automatically send coupons.

Education, e-Learning: Continuously evaluate students' and learners' motivation and emotional states with H values, and have AI propose optimal teaching timing and materials.

Sports Teams: Manage core supporters' RA in stages, support fanbase formation and multilingual global expansion.

Tourism, Regional Revitalization: Manage regional attachment as RA, increase related population, promote migration, and advance co-creation projects.

Children's Events, Educational Facilities: Automatically memorialize smiling and emotional scenes with M values, and strictly control safety with N values and parent consent flows.

Elderly Care Facilities, Medical: Continuously evaluate the emotional states of residents and patients, and visualize staff trust relationships to improve care quality.

Global Business: Build RA with overseas customers through multilingual empathy conversion (E) that maintains emotional and cultural nuances in translation.

5. Inventor's Comments

"CRM has long been a tool for managing customer 'behavior.' However, the essence of business lies in relationships between people. The depth of trust and empathy you can cultivate determines LTV, churn prevention, and the realization of co-creation.

The invention we applied for this time is a mechanism where AI continuously learns while quantifying and assetizing relationships themselves. We aim to realize the next generation of relationship economy infrastructure that goes beyond mere customer management.

By integrating over 20 years of CRM implementation experience and insights from advocating CRM2.0 (xRM: Platform-type CRM) and winning global awards at Microsoft, we have systematized this technology as the ultimate theory of CRM, which has evolved from CRM3.0 (Personalized CRM) to CRM4.0 (Creative CRM). We will deliver this technology to all organizations, creators, and local communities around the world."

── Shinkei Matsubara (Representative Director, Arcus Japan Co., Ltd.)

6. Patent Application Commemorative Campaign

【About Arcus Japan Co., Ltd.】

Founded in October 2012 and established through a business division in July 2020, Arcus Japan Co., Ltd. has its headquarters in Osaka City, Osaka Prefecture, and branches in Tokyo and Hiroshima. The company provides its own products, the EMOROCO series, and its own services, the Arcury series, as well as proposal support for systems using Microsoft products, requirements definition support, design, construction, operation and maintenance, and development support consulting. In its main CRM business, the company, led by a top CRM expert who advocates CRM2.0, CRM3.0, and CRM4.0, boasts top-class CRM experience and achievements in Japan, providing high-quality, low-cost success know-how that other companies do not have.

The company has been featured in major economic newspapers such as "Newsweek" and "TIME," and has been awarded by the world's largest economic newspaper, "Wall Street Journal," and Japan's largest economic newspaper, "Weekly Economist."

CRM is akin to "hospitality," and we aim to "spread hospitality around the world and create smiles."