[Free Online Seminar on July 15 (Wed)] Is "Going Viral" Over? Utilizing AI Agents for Marketing Professionals

AR Advanced Technologies Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and Representative Director: Toshiaki Takeuchi, hereinafter ARI) and Sony Network Communications Inc. (Headquarters: Shinagawa-ku, Tokyo) will co-host a free web seminar titled "Is 'Going Viral' Over? Utilizing AI Agents for Marketing Professionals ~How to Turn Fan Enthusiasm into Assets?~" on July 15, 2026 (Wednesday).

The cost of acquiring new customers is soaring, and sustainable growth is becoming difficult with measures relying solely on advertising and viral trends. Consumption behavior based on empathy and experience, exemplified by "oshi-katsu" (fan activities), has reached a market size of approximately 3.5 trillion yen and is becoming the standard across all industries. Increasing fans with high enthusiasm for your brand and systematizing that relationship is the core of future marketing.

However, in many companies, customer feedback and campaign data remain scattered and siloed internally, failing to lead to the next action. This seminar will explain an approach to resolve this "wasted treasure" and convert internal data into continuous customer assets.

The key is the "AI agent." We will explain how to utilize it beyond a mere efficiency tool, as a "field partner" responsible for everything from data analysis to campaign execution, with use cases and demonstrations.

Seminar Overview

Date and Time: July 15, 2026 (Wednesday) 14:00 - 15:00

Venue: Online (Zoom)

Participation Fee: Free

Organizers: Sony Network Communications Inc., AR Advanced Technologies Co., Ltd.

Application: https://predictionone.sony.biz/event/seminar/20260715_ari/

Program

Chapter 1: Trends in Fan Marketing

- Why "Enthusiasm" is Now a Corporate Competitive Advantage

Chapter 2: The "Treasure Trove" Sleeping Within Your Company

- You Have Customer Data, So Why Can't You Use It?

Chapter 3: AI Agents Are Not Just for Efficiency, They Are Actually...

- New Ways to Use Them as "Partners"

Chapter 4: Introduction to Use Cases

- Specific Application Scenarios in Marketing

Chapter 5: Demonstration

- Experience the Actual Functionality

*Program is subject to change.

Recommended for:

- Those who feel the limitations of measures relying on advertising and viral trends and want to work on improving LTV and loyalty.

- Those who have accumulated customer data but cannot leverage it for the next action.

- Those who want to introduce AI agents into their marketing operations but are unsure of the specific steps.

- Those who want to establish a fan marketing system within their company.

*Participation may be declined for those from competing companies. Thank you for your understanding.

Speakers

Naoki Kaneko (General Manager, Business Planning & Development Department, Corporate Service Business Division, Sony Network Communications Inc.)

Product Manager and Marketing Manager for the AI predictive analytics tool "Prediction One." Leading from product design to new customer expansion.

Yukie Miyake (Director, Top Marketing Strategy Office, AR Advanced Technologies Co., Ltd.)

Responsible for sales strategy formulation and execution, organizational design, and team management. Drives new customer acquisition and existing customer expansion, currently also serving as head of marketing.

About Sony Network Communications Inc.

Established in 1995 as an internet service provider within the Sony Group. In addition to telecommunications services such as the high-speed fiber optic service "NURO Hikari," the company is expanding into IoT, AI, and solution service businesses. Under the vision of "INFRASTRUCTURE of CHANGE: Becoming infrastructure that supports human change," the company is promoting diverse new businesses utilizing Sony's assets.

URL: https://www.sonynetwork.co.jp/

About ARI

ARI is a DX company that leads social transformation as a business transformation designer through cloud technology and data/AI utilization. As a "BX designer (Business Transformation Designer)," ARI provides services to solve customer challenges, including digital shift, cloud shift, and data/AI utilization support for DX.

As service brands that realize BX, ARI offers "cnaris (Kunaris)," a comprehensive cloud utilization support service that provides everything from support for cloud technology implementation and optimization to construction and operation, and "dataris (Dataris)," a data/AI utilization support service that provides everything from theme formulation through data-driven approaches to data collection, visualization, analysis, and AI implementation.

Company Name: AR Advanced Technologies Co., Ltd. (Abbreviation: ARI)

Established: January 2010

Representative: Toshiaki Takeuchi, President and Representative Director

Stock Exchange: Tokyo Stock Exchange Growth Market (Securities Code: 5578)

Capital: 143.56 million yen (as of the end of February 2026)

Number of Employees: 599 employees; 801 group employees (as of the end of February 2026)

Business Activities: DX solution business utilizing cloud technology and data/AI

URL: https://ari-jp.com